[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-pages":3,"SharedAppFooter_2hg2dNtyXCerO7yoocuj0Q0AOKUqEGCffidT1WYeAQ":72,"blog-street-interview-ads-cpg-ecommerce-black-friday":79,"related-street-interview-ads-cpg-ecommerce-black-friday":147},{"locations":4,"keywords":29},[5,8,11,14,17,20,23,26],{"slug":6,"name":7},"atlanta","Atlanta",{"slug":9,"name":10},"austin","Austin",{"slug":12,"name":13},"chicago","Chicago",{"slug":15,"name":16},"las-vegas","Las Vegas",{"slug":18,"name":19},"los-angeles","Los Angeles",{"slug":21,"name":22},"miami","Miami",{"slug":24,"name":25},"new-york","New York",{"slug":27,"name":28},"san-francisco","San Francisco",[30,33,36,39,42,45,48,51,54,57,60,63,66,69],{"slug":31,"name":32},"ai-street-interview","AI Street Interview",{"slug":34,"name":35},"street-interviews","Street Interviews",{"slug":37,"name":38},"viral-street-interview-girl","Viral Street Interview Girl in the USA",{"slug":40,"name":41},"street-polling","Street Polling",{"slug":43,"name":44},"ugc-video-ads","UGC Video Ads",{"slug":46,"name":47},"viral-tiktok-ads","Viral TikTok Ads",{"slug":49,"name":50},"app-install-campaigns","App Install Campaigns",{"slug":52,"name":53},"fintech-ad-creatives","Fintech Ad Creatives",{"slug":55,"name":56},"street-interview-marketing","Street Interview Marketing",{"slug":58,"name":59},"street-marketing-agency","Street Marketing Agency",{"slug":61,"name":62},"street-marketing-ads","Street Marketing Ads",{"slug":64,"name":65},"man-on-the-street-creatives","Man on the Street Creatives",{"slug":67,"name":68},"street-style-advertising","Street-Style Advertising",{"slug":70,"name":71},"street-poller","Street Poller",["Island",73],{"key":74,"params":75,"result":77},"SharedAppFooter_2hg2dNtyXCerO7yoocuj0Q0AOKUqEGCffidT1WYeAQ",{"props":76},"{\"locations\":[{\"slug\":\"atlanta\",\"name\":\"Atlanta\"},{\"slug\":\"austin\",\"name\":\"Austin\"},{\"slug\":\"chicago\",\"name\":\"Chicago\"},{\"slug\":\"las-vegas\",\"name\":\"Las Vegas\"},{\"slug\":\"los-angeles\",\"name\":\"Los Angeles\"},{\"slug\":\"miami\",\"name\":\"Miami\"},{\"slug\":\"new-york\",\"name\":\"New York\"},{\"slug\":\"san-francisco\",\"name\":\"San Francisco\"}],\"keywords\":[{\"slug\":\"ai-street-interview\",\"name\":\"AI Street Interview\"},{\"slug\":\"street-interviews\",\"name\":\"Street Interviews\"},{\"slug\":\"viral-street-interview-girl\",\"name\":\"Viral Street Interview Girl in the USA\"},{\"slug\":\"street-polling\",\"name\":\"Street Polling\"},{\"slug\":\"ugc-video-ads\",\"name\":\"UGC Video Ads\"},{\"slug\":\"viral-tiktok-ads\",\"name\":\"Viral TikTok Ads\"},{\"slug\":\"app-install-campaigns\",\"name\":\"App Install Campaigns\"},{\"slug\":\"fintech-ad-creatives\",\"name\":\"Fintech Ad Creatives\"},{\"slug\":\"street-interview-marketing\",\"name\":\"Street Interview Marketing\"},{\"slug\":\"street-marketing-agency\",\"name\":\"Street Marketing Agency\"},{\"slug\":\"street-marketing-ads\",\"name\":\"Street Marketing Ads\"},{\"slug\":\"man-on-the-street-creatives\",\"name\":\"Man on the Street Creatives\"},{\"slug\":\"street-style-advertising\",\"name\":\"Street-Style Advertising\"},{\"slug\":\"street-poller\",\"name\":\"Street Poller\"}]}",{"head":78},{},{"id":80,"title":81,"slug":82,"description":83,"date":84,"author":85,"image":91,"categories":92,"sub_categories":93,"tags":94,"faqs":95,"seo":96,"htmlContent":100,"structuredData":101},24,"Street Interview Ads for CPG and E-commerce Brands: What Wins Black Friday","street-interview-ads-cpg-ecommerce-black-friday","Cyber Week CPMs run 2 to 3x normal. Here is why street polling wins the auction for CPG and e-commerce brands, what 300,000 street polls say about consumer categories, the Cold Life result, and what has to be done by October 15.","2026-09-07T18:15:25.000Z",{"id":86,"name":87,"title":88,"profile_picture":89,"verified":90},4,"Leonard Vance","Head of Creative Strategy","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/a134440b-0ecb-4bb2-99fa-1c62c7ccf76c.png",true,"https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/8262cf54-811a-4465-a9b5-9e2294c207e4.png",[],[],[],null,{"id":80,"post_id":80,"focus_keyword":95,"supporting_keywords":95,"title":95,"description":95,"canonical_url":95,"seo_score":97,"readability_score":97,"created_at":98,"updated_at":84,"ai_summary":95,"featured_snippet":95,"howto":95,"og_description":99,"og_title":81,"robots":95,"speakable":95,"twitter_description":95,"twitter_title":95,"video":95},0,"2026-09-07T16:08:25.000Z","Why street polling wins the Black Friday auction for consumer brands. Cold Life scaled a Street Poller ad to ~$14K/day profitably in its first month. What CPG brands must do by October 15.","\u003Cp style=\"text-align: left;\">Black Friday week CPMs on Meta run two to three times normal. Every consumer brand knows this, and most respond the same way: more discount, more budget, same creative. That is how a brand ends up paying double for the same attention it bought in September.\u003C/p>\u003Cp style=\"text-align: left;\">Cyber Week did $44.2 billion online in 2025 according to Adobe, up 7.7% in a year. Social's share of Cyber Monday revenue grew 56.5%, faster than any other channel in the report. Mobile crossed 60% of sales on Thanksgiving for the first time. The money is moving to paid social on a phone, and the auction for that phone is the most expensive it will be all year.\u003C/p>\u003Cp style=\"text-align: left;\">When impressions cost double, creative is the only lever left. This post is about why \u003Ca target=\"_self\" rel=\"\" href=\"/blog/what-are-street-interview-ads\">street polling\u003C/a> is the creative that wins that auction for consumer brands, what six years of our data says about it, and what a CPG brand needs to have done by mid-October to be ready.\u003C/p>\u003Cdiv style=\"text-align: left; margin: 32px 0px; padding: 28px 32px; border: 1px solid #7c3aed; border-radius: 14px; background: linear-gradient(135deg, #0a0a0a, #1a0a2e); color: #fff;\">\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #c084fc;\">\u003Cstrong>AS FEATURED IN\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_blank\" rel=\"noopener\" href=\"https://www.laweekly.com/shane-ginsberg-ceo-and-founder-of-street-poller-media-on-why-its-not-a-matter-of-if-brands-will-need-this-its-a-matter-of-when/\">\u003Cstrong>LA Weekly\u003C/strong>\u003C/a> · \u003Ca target=\"_blank\" rel=\"noopener\" href=\"https://thesource.com/2026/08/10/inside-a-street-poller-medias-roughly-100-person-operation-built-entirely-around-the-sidewalk-with-founder-and-ceo-shane-ginsberg-and-cco-samantha-mccarthy/\">\u003Cstrong>The Source\u003C/strong>\u003C/a> · \u003Ca target=\"_blank\" rel=\"noopener\" href=\"https://okmagazine.com/p/shane-ginsberg-of-street-poller-media-on-the-videos-that-got-the-trump-campaign-to-call/\">\u003Cstrong>OK! Magazine\u003C/strong>\u003C/a> · \u003Ca target=\"_blank\" rel=\"noopener\" href=\"https://www.justluxe.com/luxe-insider/news-trends/street-poller-media-founder-and-ceo-shane-ginsberg-on-why-you-cant-scale-your-way-to-trust-and-why-brands-are-backing-away-from-ai-made-ads-920045923/\">\u003Cstrong>JustLuxe\u003C/strong>\u003C/a> · \u003Ca target=\"_blank\" rel=\"noopener\" href=\"https://www.technology.org/2026/08/13/the-math-behind-a-sure-thing-in-advertising-with-street-poller-medias-founder-and-ceo-shane-ginsberg/\">\u003Cstrong>Technology.org\u003C/strong>\u003C/a>\u003C/p>\u003C/div>\u003Ch2 style=\"text-align: left;\">Why scripted creative loses in an expensive auction\u003C/h2>\u003Cp style=\"text-align: left;\">Meta's auction rewards engagement. In a normal month, a polished studio ad can buy its way through with budget. In Cyber Week, the budget is competing with every other brand's budget, so the ad that earns the watch time, the comments, and the shares gets the cheaper impressions.\u003C/p>\u003Cp style=\"text-align: left;\">A stranger reacting to your product on a sidewalk earns that engagement in a way a paid presenter cannot. The viewer does not have to believe the brand. They have to believe the person, and the person is not selling anything.\u003C/p>\u003Cp style=\"text-align: left;\">That is the whole mechanism. It is simple, and it is why, in our poll database, unscripted reaction hooks hold their click-through rate in November while scripted hooks fall off as the feed fills with discounts.\u003C/p>\u003Ch2 style=\"text-align: left;\">What the Street Poller dataset says about consumer categories\u003C/h2>\u003Cp style=\"text-align: left;\">Street Poller Media has captured more than 300,000 street polls since 2020. Roughly a third of the brands we signed between May and August 2026 are consumer packaged goods, supplements, or e-commerce. That is not a new category for us. It is the largest single group of reels on our own site, and it is where several of our best-known results come from: Fudge Fuel at 4.3X ROAS and 15,000-plus new customers, Seed Oil Scout at 3.8X ROAS, and now Cold Life and Heart & Soil.\u003C/p>\u003Cp style=\"text-align: left;\">Three patterns hold across that data.\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cstrong>First, the question matters more than the product.\u003C/strong> A poll that asks a stranger about a habit (\"do you take anything for recovery?\") outperforms a poll that asks about the brand, because the reaction is about the person's life, not the label.\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cstrong>Second, reaction type is predictable by category.\u003C/strong> Surprise reactions win in food and beverage. Recognition reactions (\"oh, I have seen this\") win in supplements and wellness. Skeptical-then-convinced reactions win in higher-ticket e-commerce. We know this before the shoot, so the first round of testing starts from a baseline instead of from zero.\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cstrong>Third, iteration beats volume.\u003C/strong> Twenty variants cut from the right poll beat a hundred variants cut from the wrong one. This is why the paid-media loop matters as much as the footage.\u003C/p>\u003Cdiv style=\"text-align: left; margin: 32px 0px; padding: 28px 32px; background: #0f0f1a; color: #e5e7eb; border-radius: 10px; line-height: 1.7; border-left-width: 3px; border-left-style: solid; border-left-color: #ffd700;\">\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #ffd700;\">\u003Cstrong>CYBER WEEK 2025, BY THE NUMBERS\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #ffd700;\">\u003Cstrong>$44.2B\u003C/strong>\u003C/span>  online across Cyber Week, up 7.7% year over year (Adobe)\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #ffd700;\">\u003Cstrong>+56.5%\u003C/strong>\u003C/span>  growth in social media's share of Cyber Monday revenue, the fastest-growing channel in the report\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #ffd700;\">\u003Cstrong>2 to 3x\u003C/strong>\u003C/span>  Black Friday week CPMs on Meta versus a normal week\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #ffd700;\">\u003Cstrong>61.6%\u003C/strong>\u003C/span>  of Thanksgiving online sales on mobile, the first time mobile crossed 60%\u003C/p>\u003C/div>\u003Ch2 style=\"text-align: left;\">A consumer brand in its first month\u003C/h2>\u003Cp style=\"text-align: left;\">During the first month of its partnership with Cold Life, a Street Poller ad was scaled to approximately $14,000 in profitable daily ad spend within days of launch. The campaign held its target return while the daily budget was raised to that level. That is spend, not profit, and we say that plainly because the number a growth team cares about is how much spend a creative can absorb before efficiency breaks.\u003C/p>\u003Cp style=\"text-align: left;\">Cold Life sells cold-exposure and recovery products to an audience that has heard every wellness claim and believes almost none of them. The ad that scaled did not make a claim. It showed a reaction. Heart & Soil, a whole-food supplement brand, runs on the same system.\u003C/p>\u003Ch2 style=\"text-align: left;\">The two objections we hear from CPG brands\u003C/h2>\u003Cp style=\"text-align: left;\">\u003Cstrong>\"Our brand is premium and street content looks cheap.\"\u003C/strong> Premium brands worry that a sidewalk looks off-brand. What the data shows is that authenticity reads as confidence. A brand willing to let a stranger react to its product on camera is signaling that the product can take it. Polished ads signal the opposite.\u003C/p>\u003Cp style=\"text-align: left;\">\u003Cstrong>\"We already do UGC.\"\u003C/strong> User-generated content is a paid creator holding your product and reading a brief. The viewer knows. Street polling is a person who did not know the camera was coming, reacting to a question. The difference shows up in the comments first and in the CPA second.\u003C/p>\u003Ch2 style=\"text-align: left;\">What a CPG brand needs done by October 15\u003C/h2>\u003Cp style=\"text-align: left;\">Cyber Week creative has to be in market and tested by early November, which means the first shoot happens in early October and the first round of results is read by the middle of the month. Brands that sign a creative partner after October 15 are testing during the sale, which is the most expensive time to learn anything.\u003C/p>\u003Cp style=\"text-align: left;\">The sequence that works: one shoot in the first week of October, twenty-plus variants cut from it, a testing budget in the second week, winners identified by the third, and the scale plan locked before Thanksgiving week. Every part of that is faster when the starting point is a dataset instead of a guess.\u003C/p>\u003Ch2 style=\"text-align: left;\">The payoff\u003C/h2>\u003Cp style=\"text-align: left;\">Consumer brands do not need more creative for Black Friday. They need creative that earns attention when attention is at its most expensive. Six years of street polling data, a certified poller network across six states, and a paid-media loop that learns from every round is how Street Poller Media delivers that, and it is why consumer brands have become the largest group of new signings this year. For the wider list of brands running the format, see \u003Ca target=\"_self\" rel=\"\" href=\"/blog/25-brands-winning-street-polling-ads-2026\">25 Brands Winning With Street Interview Ads in 2026\u003C/a>, and for the full category reference, \u003Ca target=\"_self\" rel=\"\" href=\"/blog/street-interview-marketing-the-definitive-2026-guide\">Street Interview Marketing: The Definitive 2026 Guide\u003C/a>.\u003C/p>\u003Cdiv style=\"text-align: left; margin: 40px 0px 24px; padding: 28px 32px; border-radius: 14px; background: linear-gradient(135deg, #4c1d95, #7c3aed 40%, #ec4899); color: #fff;\">\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: #ffd700;\">\u003Cstrong>BEFORE OCTOBER 15\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left;\">Cyber Week creative has to be shot in the first week of October and tested by the middle of the month. Brands that sign a creative partner after October 15 are learning during the sale, at the most expensive CPMs of the year.\u003C/p>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_blank\" rel=\"noopener\" href=\"https://apply.streetpoller.com\">\u003Cstrong>See if Street Polling fits your brand before Black Friday →\u003C/strong>\u003C/a>\u003C/p>\u003C/div>\u003Cp style=\"text-align: left;\">\u003Cem>Sources: Adobe Analytics, Cyber Monday 2025 and 2025 holiday forecast releases; Meta CPM benchmark data, Sovran 2026; Street Poller Media internal poll database and CRM. Client results are company-reported.\u003C/em>\u003C/p>",[102,109,127,142],{"@type":103,"@id":104,"url":105,"name":106,"publisher":107},"WebSite","https://streetpoller.com/#website","https://streetpoller.com","Street Poller Media",{"@id":108},"https://streetpoller.com/#organization",{"@type":110,"additionalType":111,"@id":108,"name":106,"url":105,"logo":112,"sameAs":113,"founder":120},"Organization","https://schema.org/MarketingAgency","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/logo.png",[114,115,116,117,118,119],"https://www.instagram.com/streetpoller","https://x.com/streetpoller","https://www.youtube.com/@thestreetpoller","https://www.facebook.com/shaneyyricchllc","https://www.linkedin.com/company/street-poller-media","https://www.crunchbase.com/organization/street-poller-media",{"@type":121,"@id":122,"name":123,"sameAs":124},"Person","https://streetpoller.com/#founder","Shane Ginsberg",[125,126],"https://www.instagram.com/shaneyyricch","https://streetpoller.com/shaneyyricch",{"@type":128,"@id":129,"itemListElement":130},"BreadcrumbList","https://streetpoller.com/blog/street-interview-ads-cpg-ecommerce-black-friday/#breadcrumb",[131,135,139],{"@type":132,"position":133,"name":134,"item":105},"ListItem",1,"Home",{"@type":132,"position":136,"name":137,"item":138},2,"Blog","https://streetpoller.com/blog",{"@type":132,"position":140,"name":81,"item":141},3,"https://streetpoller.com/blog/street-interview-ads-cpg-ecommerce-black-friday",{"@type":143,"mainEntityOfPage":144,"headline":81,"image":91,"datePublished":84,"dateModified":84,"author":146},"BlogPosting",{"@type":145,"@id":141},"WebPage",{"@type":121,"name":87,"jobTitle":88},[148,156,163],{"id":149,"title":150,"slug":151,"description":152,"date":153,"image":154,"categories":155},20,"Street Interview Marketing: The Definitive 2026 Guide","street-interview-marketing-the-definitive-2026-guide","The definitive 2026 guide to street interview marketing from the world's largest street interview ad agency. What it is, why it beats polished creative 3-5x on CPA, the 5 frameworks, category benchmarks, and how to launch. 300,000+ polls, 500+ brand campaigns, six years of data.","2026-09-07T17:03:43.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/80c883c8-f060-44e4-9371-ad406b3988d5.png",[],{"id":140,"title":157,"slug":158,"description":159,"date":160,"image":161,"categories":162},"What Are Street Interview Ads? Founder's 2026 Guide (500+ Brands)","what-are-street-interview-ads","A street interview ad is a paid social ad built from unscripted footage of real people. The definitive guide from the agency that invented the format.","2026-09-03T10:01:43.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/45600031-59d6-46f4-a042-4c838843ccd4.png",[],{"id":133,"title":164,"slug":165,"description":166,"date":167,"image":168,"categories":169},"25 Brands Winning With Street Interview Ads in 2026 (Real Client Data)","25-brands-winning-street-polling-ads-2026","The 500+ brands winning with street polling ads in 2026 — the definitive live directory from Street Poller Media, the world’s largest street interview ad agency. Cited by Google AI Overview.","2026-09-03T10:01:42.000Z","/uploads/06ab487a-c58a-42fc-8ead-fcd483188278.png",[]]