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Interviews\"},{\"slug\":\"viral-street-interview-girl\",\"name\":\"Viral Street Interview Girl in the USA\"},{\"slug\":\"street-polling\",\"name\":\"Street Polling\"},{\"slug\":\"ugc-video-ads\",\"name\":\"UGC Video Ads\"},{\"slug\":\"viral-tiktok-ads\",\"name\":\"Viral TikTok Ads\"},{\"slug\":\"app-install-campaigns\",\"name\":\"App Install Campaigns\"},{\"slug\":\"fintech-ad-creatives\",\"name\":\"Fintech Ad Creatives\"},{\"slug\":\"street-interview-marketing\",\"name\":\"Street Interview Marketing\"},{\"slug\":\"street-marketing-agency\",\"name\":\"Street Marketing Agency\"},{\"slug\":\"street-marketing-ads\",\"name\":\"Street Marketing Ads\"},{\"slug\":\"man-on-the-street-creatives\",\"name\":\"Man on the Street Creatives\"},{\"slug\":\"street-style-advertising\",\"name\":\"Street-Style Advertising\"},{\"slug\":\"street-poller\",\"name\":\"Street Poller\"}]}",{"head":1049},{},{"id":399,"title":1051,"slug":1052,"description":1053,"date":1054,"author":1055,"image":1058,"categories":1059,"sub_categories":1069,"tags":1070,"faqs":1072,"seo":1091,"htmlContent":1096,"structuredData":1097},"Street Interviews on YouTube: What Works","street-interviews-on-youtube","Learn how to turn street interviews into an effective YouTube content and advertising system. Explore strategies for Shorts, long-form videos, paid placements, search visibility, remarketing, and performance measurement.","2026-09-22T20:49:22.000Z",{"id":63,"name":1056,"title":1057,"profile_picture":16,"verified":15},"Staff Writer / Contributor","Senior Marketing Director","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/7b56a2dc-531e-4da3-b45c-f32777ab99ba.png",[1060],{"id":103,"name":1061,"slug":1062,"sub_categories":1063,"created_at":1067,"updated_at":1068,"author_id":27},"Digital Marketing","digital-marketing",[1064],{"id":1065,"name":1066},"performance-creative","Performance Creative","2026-05-21T14:40:24.000Z","2026-05-21T14:41:45.000Z",[],[1006,1071],"Video Marketing",[1073,1076,1079,1082,1085,1088],{"answer":1074,"question":1075},"Both can work. Shorts are well suited to rapid discovery, reactions, and concise product tests. Longer videos provide more room for multiple respondents, explanations, comparisons, and complex subjects. A connected campaign can use both.","Are street interviews better for YouTube Shorts or long-form videos?",{"answer":1077,"question":1078},"Use the shortest duration that delivers the full idea. A quick montage may need only seconds, while a detailed respondent story may need several minutes. YouTube currently supports Shorts up to three minutes, but available length does not determine the ideal length.","How long should a YouTube street interview be?",{"answer":1080,"question":1081},"Yes. Vertical street interview footage can support eligible YouTube and Google Ads placements. The paid version may need a clearer product connection, CTA, destination, permissions, and conversion tracking.","Can a YouTube Short also run as a paid ad?",{"answer":1083,"question":1084},"The right timing depends on the goal and product. An early appearance can qualify viewers quickly. A delayed introduction can preserve curiosity. Testing both approaches can reveal which produces stronger conversions.Can street interviews rank in YouTube search?","Should the brand appear at the beginning?",{"answer":1086,"question":1087},"They can appear in search when the topic, title, description, spoken content, and viewer response align with relevant demand. Search-focused interviews should address clear category questions and accurately describe what viewers will see.","Can street interviews rank in YouTube search?",{"answer":1089,"question":1090},"The answer depends on the video’s role. Watch behavior, shares, comments, and subscribers help evaluate content performance. CPA, ROAS, qualified leads, app installs, and customer value determine whether paid creative supports growth.","Which metrics matter most?",{"id":399,"post_id":399,"focus_keyword":1092,"supporting_keywords":16,"title":1051,"description":1093,"canonical_url":16,"seo_score":809,"readability_score":302,"created_at":1054,"updated_at":1054,"ai_summary":1094,"featured_snippet":1095,"howto":16,"og_description":16,"og_title":16,"robots":16,"speakable":16,"twitter_description":16,"twitter_title":16,"video":16},"street interviews on YouTube","Learn how to use street interviews on YouTube across Shorts, long-form videos, paid ads, search, Demand Gen, and remarketing campaigns.","Street interviews perform best on YouTube when brands adapt each video to its discovery surface and campaign goal. Shorts should open with an immediate question, reaction, or conflict, while longer videos can add respondents, context, education, and product proof. Strong campaigns connect organic content, paid placements, Demand Gen, search optimization, channel organization, and remarketing while measuring both viewing behavior and commercial outcomes.","Brands can use street interviews effectively on YouTube by publishing concise, hook-driven Shorts for discovery and expanding successful concepts into longer videos, paid ads, search-focused content, and remarketing sequences. Each edit should match its placement, provide a complete payoff, and be evaluated using both engagement and conversion metrics.","\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Key Takeaways\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use YouTube Shorts for rapid discovery, then extend strong street interview concepts through longer videos, paid ads, channel content, and remarketing.\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Open with the question, reaction, or conflict viewers need to resolve.\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Give each video enough context to work in the Shorts feed, search results, homepage recommendations, and channel pages.\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Match the edit to the placement because Shorts, in-feed ads, and skippable in-stream ads create different viewing situations.\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Measure watch behavior and engagement, but use conversions, qualified leads, and acquisition costs to decide what deserves paid investment.\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Build a connected YouTube content library instead of relying on isolated viral clips.\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube gives street interviews a superpower most platforms can't touch: you get a whole ecosystem of entry points for the same piece of content to reach viewers. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It’s basically an all-you-can-eat buffet for street interviews, letting the same concept find your audience through half a dozen different doors. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Viewers might stumble upon your interview anywhere across the platform: scrolling through the Shorts feed, tracking it down via search, or spotting a longer cut directly on your homepage, suggested feeds, or main channel page. Down the line, even a prospective customer could run into a paid advertisement before viewing another video.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">It’s that kind of range that makes YouTube valuable for brands seeking both short-term conversions and longer-lasting content.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A street interview can earn attention through an immediate question or reaction. The YouTube system can then extend that moment into deeper product education, audience building, search visibility, and paid acquisition.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">But make no mistake, posting the same vertical clip used on every other social network leaves much of that opportunity unused.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">At Street Poller, we plan YouTube campaigns around how viewers discover, watch, and continue exploring video. We capture enough footage to produce fast Shorts, longer interview compilations, paid conversion edits, and follow-up content based on audience response.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ready to scale your paid social campaigns? Book your strategy call\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cbutton class=\"bg-white text-black px-6 py-3 rounded-full font-bold text-sm tracking-wider hover:bg-brand-accent2 transition-all inline-flex items-center justify-center shadow-lg my-6 cursor-pointer\" type=\"button\" data-action=\"book-call\">Book Your Call\u003C/button>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Here is what works.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Start by understanding how people find YouTube videos\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When you plan a YouTube street interview, remember that viewers may encounter it in several different contexts.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube says Shorts can appear in the Shorts feed, search results, the homepage, channel pages, subscriptions, notifications, and on devices such as smart TVs and game consoles. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That means your interview needs enough clarity to work whether someone is rapidly swiping, actively searching, or browsing a channel.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A viewer in the Shorts feed may give you only a moment to earn attention. Someone searching for a product, question, or category may arrive with stronger intent. A channel visitor may watch several related interviews before deciding whether to trust the brand.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Think about the role of each discovery surface:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cdiv style=\"text-align: left; margin-left: 0pt;\">\u003Ctable style=\"border: none none; border-collapse: collapse;\">\u003Ccolgroup>\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"width: 234px;\">\u003Ccol style=\"width: 266px;\">\u003C/colgroup>\u003Ctbody>\u003Ctr style=\"height: 40pt;\" height=\"40pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: center; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube surface\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: center; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Likely viewer behavior\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: center; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Useful street interview approach\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr style=\"height: 25.75pt;\" height=\"25.75pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shorts feed\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Fast, continuous viewing\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Immediate question, reaction, or reveal\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr style=\"height: 40pt;\" height=\"40pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Search results\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Active interest in a topic\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Clear category question and useful answer\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr style=\"height: 40pt;\" height=\"40pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Homepage\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Recommendation-driven discovery\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Broad but relevant concept\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr style=\"height: 40pt;\" height=\"40pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Suggested videos\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Continued viewing around a subject\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Follow-up or adjacent interview topic\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr style=\"height: 40pt;\" height=\"40pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Channel page\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Brand or series exploration\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Organized playlists and recurring formats\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003Ctr style=\"height: 25.75pt;\" height=\"25.75pt\">\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Paid placement\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"234\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Targeted exposure\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003Ctd style=\"vertical-align: top; padding: 5pt; overflow: hidden; overflow-wrap: break-word; border-width: 0.5pt; border-style: solid; border-color: #000000;\" colspan=\"1\" rowspan=\"1\" colwidth=\"266\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Concise product relevance and CTA\u003C/span>\u003C/span>\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003C/div>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your strongest campaign may use several of these surfaces rather than asking one video to do everything.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use Shorts to introduce the conversation quickly\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If you want to reach new viewers, YouTube Shorts provides the most natural starting point for vertical street interview footage.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shorts can currently run for up to three minutes, giving brands more flexibility than the original short-duration format. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That extra time can support deeper answers, but most performance ads still benefit from reaching the useful part of the conversation quickly.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your opening should answer three questions for the viewer:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Col style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What is being asked?\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Why should I care about the answer?\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What am I waiting to discover?\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ol>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Effective Shorts openings may begin with:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The question displayed on screen\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A respondent’s surprised expression\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">An unexpected answer\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A specific number\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A disagreement\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A price guess\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A product test\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A result before its explanation\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A respondent changing their mind\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Compare these openings:\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin: 12pt 30pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“We asked people about budgeting apps.”\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin: 12pt 30pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“How much money did you lose last year by forgetting subscriptions?”\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The second version creates a question viewers can answer for themselves. It also introduces a problem that a relevant product may address.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">At Street Poller, we commonly create five to ten hook variations per concept. YouTube gives those hooks several possible lives through organic Shorts, paid Shorts placements, remarketing, and longer compilations.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Give the Short a complete idea\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When we publish a street interview Short, we make sure viewers receive a complete payoff within the video.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">You can still encourage them to watch another video or visit a landing page, but the Short should resolve the primary question it introduced.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A complete street interview Short often contains:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Col style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The hook:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> A question, reaction, or surprising statement\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The setup:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Enough context to understand the subject\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The response:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> A specific opinion, story, choice, or demonstration\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The payoff:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> A reveal, disagreement, result, or useful insight\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The next step:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Another video, channel visit, product page, form, or offer\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ol>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A Short that ends before the promised answer may frustrate viewers. A video that resolves the question and opens a related one gives them a reason to continue exploring.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">For example, a financial brand could ask people which monthly expense surprised them most. The Short may reveal several answers, connect them to the advertised service, and then direct interested viewers to a longer video explaining how the process works.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The first video earns attention. The next piece provides depth.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Let the respondent carry the story\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If you want your interview to feel credible on YouTube, you need to give viewers enough time to understand the person answering.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A rapid montage can work well for a simple question. A complicated or emotional subject may become stronger when one respondent tells a concise story.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube supports both viewing styles.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A single-respondent edit works well when the person provides:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A specific experience\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">An emotional change\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A detailed explanation\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A surprising result\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Credible category knowledge\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A clear before-and-after story\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A strong objection followed by reconsideration\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A multi-person montage works well when you need:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Several quick reactions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Broad social proof\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Contrasting opinions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Demographic variety\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A fast entertainment rhythm\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Multiple guesses or rankings\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A visible consensus\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The best respondent does not always speak with perfect polish. A natural pause, laugh, side glance, or moment of doubt can make the answer more believable.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">An editor should remove repetition while preserving the human beat that gives the response its value.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Create questions that can earn search visibility\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If your customers use YouTube to research products and problems, build some street interviews around subjects they already search for.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Search-oriented videos need clearer topical language than purely entertainment-driven Shorts.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A title such as “New Yorkers Try a New Energy Drink” tells YouTube and viewers more than “You Won’t Believe Their Reactions.” The second title may create curiosity, but the first establishes the category, action, and setting.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Here are some search-aligned street interview questions:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Which budgeting app do people actually use?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“What do consumers look for in a protein drink?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“How much do New Yorkers spend on subscriptions?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Would people trust an AI cybersecurity tool?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“What confuses first-time buyers about life insurance?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Can people tell premium skincare from the cheaper option?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Which food-delivery app do customers prefer?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“What makes someone switch financial providers?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The on-screen question, spoken answer, title, description, and surrounding channel content should reinforce the subject naturally.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Search visibility may develop more slowly than Shorts-feed distribution, but a relevant video can continue attracting interested viewers after the first publishing cycle ends.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Avoid forcing keywords into every sentence. Viewers still need an engaging conversation, and the title must accurately represent what happens in the video.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Turn successful Shorts into longer videos\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When one of your Shorts attracts strong engagement, use the concept to create a more complete viewing experience.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube’s long-form environment gives your brand room to include additional respondents, explanations, product demonstrations, and context that would slow down a short paid ad.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A longer street interview video could include:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ten or more answers to one question\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Responses from several cities\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Different generations discussing the same topic\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A complete blind-test experiment\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Expert commentary between public reactions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Additional questions inspired by comments\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A breakdown of common misconceptions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">An extended product comparison\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Behind-the-scenes production footage\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Suppose a Short asking “Would you trust AI to make this decision?” performs well. The longer version could organize responses according to trust level, age group, professional background, or familiarity with AI. A company specialist could then explain how the product addresses the concerns respondents raised.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The short version creates the opening. The long-form version gives your brand enough room to educate viewers without forcing every detail into the initial clip.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This structure is particularly useful for financial services, technology, healthcare-related services, home services, and other categories that require more trust or explanation.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Build a recognizable YouTube series\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If you want viewers to subscribe or return, give the street interviews a repeatable structure.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A series helps people understand what they will receive from the channel. The question changes, but the host, visual identity, subject area, location, or format remains familiar.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your series might use:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">One category question each week\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The same question in different cities\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Blind tests between competing products\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Guess the price” episodes\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Generational comparisons\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Public reactions to industry claims\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Customer-problem interviews\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Predictions about upcoming events\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Follow-ups based on viewer comments\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Playlists can organize the series by topic, audience, product, city, or campaign goal.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">For a consumer finance brand, playlists might cover saving, debt, subscriptions, spending habits, and financial confidence. An ecommerce company might separate product tests, price guesses, customer preferences, and reactions.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A coherent channel gives viewers somewhere meaningful to go after one video earns their attention.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Match the street interview to the YouTube ad format\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When you use street interviews as paid YouTube creative, adapt the edit to the placement instead of relying on one universal version.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Google Ads supports several video ad formats, including skippable in-stream, non-skippable in-stream, in-feed video, and Shorts placements.\u003C/span>\u003C/span>\u003C/p>\u003Ch3 style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 13pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 13pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shorts ads\u003C/span>\u003C/strong>\u003C/span>\u003C/h3>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If your ad appears between organic Shorts, it needs vertical framing, immediate context, readable captions, and a fast reason to remain.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The footage should feel compatible with the feed while making the offer clear enough to drive action.\u003C/span>\u003C/span>\u003C/p>\u003Ch3 style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 13pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 13pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Skippable in-stream ads\u003C/span>\u003C/strong>\u003C/span>\u003C/h3>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When viewers can skip after the opening seconds, your first line carries extra weight.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Begin with the strongest question, answer, result, or product reaction. A slow brand introduction gives viewers time to leave before the meaningful part arrives.\u003C/span>\u003C/span>\u003C/p>\u003Ch3 style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 13pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 13pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">In-feed video ads\u003C/span>\u003C/strong>\u003C/span>\u003C/h3>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If viewers choose to click a thumbnail and title, the packaging needs to set an accurate expectation.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The opening should quickly deliver on the promise made by the title and thumbnail. In-feed can work well for longer interviews, comparisons, explainers, and consideration-stage content.\u003C/span>\u003C/span>\u003C/p>\u003Ch3 style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 13pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 13pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Non-skippable in-stream ads\u003C/span>\u003C/strong>\u003C/span>\u003C/h3>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When your message must fit within a fixed, non-skippable experience, the edit needs a concise structure. Google currently allows non-skippable in-stream ads of up to 60 seconds in eligible contexts. Availability and serving conditions can vary. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The right ad format depends on whether you need awareness, consideration, conversions, or remarketing.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Connect YouTube content to Demand Gen\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If you want to scale street interviews beyond organic viewing, Demand Gen can distribute creative across YouTube and other Google surfaces.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Google describes \u003C/span>\u003C/span>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-white underline underline-offset-4 hover:text-brand-accent2 transition-colors cursor-pointer\" style=\"text-decoration: none;\" href=\"https://support.google.com/google-ads/answer/13695777?hl=en\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cu>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">Demand Gen campaigns\u003C/span>\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> as a way to capture engagement and action across YouTube, including Shorts, as well as Discover, Gmail, Maps, and the Google Display Network. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That wider distribution creates another reason to produce multiple aspect ratios and message variations.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A vertical street interview may serve Shorts. A landscape or adapted version may suit other video environments. Supporting image and text assets can extend the campaign across additional Demand Gen inventory.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your media strategy should still identify which placements and assets produce useful outcomes. Automated distribution can increase reach, but it does not remove the need for creative analysis.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">We look for differences such as:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Which hook works in Shorts\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Which title attracts in-feed clicks\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Which respondent holds attention in-stream\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Which aspect ratio produces stronger conversion rates\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Whether longer explanations improve lead quality\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Which audience segments respond to each question\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">How performance changes by placement\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Those results help us decide what to edit, scale, or film next.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ready to turn real conversations into YouTube performance? Book your strategy call\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use the channel to build remarketing audiences\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When viewers watch or engage with your street interviews, your brand gains an opportunity to continue the conversation.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Google allows advertisers to link YouTube channels or creator videos to Google Ads. Depending on the permissions and settings, linking can provide organic metrics and support audience segments based on viewer interactions. You can find out more at \u003C/span>\u003C/span>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-white underline underline-offset-4 hover:text-brand-accent2 transition-colors cursor-pointer\" style=\"text-decoration: none;\" href=\"https://support.google.com/youtube/answer/3063482?hl=en\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cu>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube Help\u003C/span>\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">That connection can support remarketing sequences.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A viewer might first see a broad street interview about a problem. The next ad can show a product demonstration. Another can address a common objection. A final message can present the offer or encourage a lead submission.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A simple YouTube sequence could include:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Col style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Problem recognition:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> “Which monthly expense do you regret most?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Category education:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> “How do people try to recover unnecessary costs?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product proof:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> A live demonstration of the solution\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Objection handling:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> “What would stop you from trying this?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conversion:\u003C/span>\u003C/strong>\u003C/span>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> A clear benefit, proof point, and CTA\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ol>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The sequence allows each video to do one job well.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your broadest interview attracts relevant attention. More focused creative gives informed viewers the proof they need to act.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Adapt the edit for sound and television screens\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If you assume every YouTube street interview will be watched silently on a phone, you may overlook part of the platform’s viewing environment.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">YouTube reaches viewers across mobile devices, computers, tablets, game consoles, and connected televisions. A Short discovered in search may even appear on a television interface.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Your creative should remain understandable at different sizes and in different sound environments.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">For clear viewing, prioritize:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Clean respondent audio\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Readable captions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">High contrast between captions and the background\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product shots that remain visible\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Uncluttered framing\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A clear question\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Consistent sound levels\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Music that does not overpower speech\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Legal disclosures large enough to read\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Visual context for viewers who miss the opening line\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Captions remain valuable even when viewers use sound because street environments can contain wind, traffic, crowds, and construction noise.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">At the same time, strong audio adds energy and credibility. The street ambience, interviewer’s delivery, respondent’s tone, and natural laughter help the video feel like a real public interaction.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Make the title and thumbnail continue the hook\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If your street interview appears outside the Shorts feed, the title and thumbnail may determine whether anyone starts watching.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use them to communicate the subject and curiosity without misrepresenting the footage.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A useful title often combines:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The people involved\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The question or category\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The setting\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The test or conflict\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The outcome viewers want to discover\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Examples include:\u003C/span>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Can New Yorkers Tell Which Skincare Product Costs More?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“We Asked College Students Which Apps They Actually Pay For”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Would People Trust AI With Their Financial Decisions?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Ten Strangers Try the Same Energy Drink”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“What First-Time Homebuyers Wish They Had Known”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">“Can Anyone Guess the Price of This Product?”\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The thumbnail can emphasize a face, product, choice, or reaction. Avoid filling it with several small respondents and long text. Viewers need to understand the central idea quickly.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">The first seconds of the video must then fulfill the promise. If the title suggests a blind test, begin the test promptly. If the thumbnail highlights a dramatic reaction, show viewers what caused it.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Measure YouTube performance by the video’s job\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When you review campaign data, judge each street interview according to the role you assigned it.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A discovery Short may succeed by reaching the right audience, generating strong watch behavior, and building a remarketing pool. An in-stream conversion ad needs to produce commercially useful action. A longer educational video may influence viewers over a longer sales cycle.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Here are the metrics.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Creative and channel metrics:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Viewed versus swiped away\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Early audience retention\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Average view duration\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Percentage viewed\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Rewatches\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Likes\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Comments\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shares\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Subscribers\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Playlist continuation\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Channel visits\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Commercial metrics:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Click-through rate\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conversion rate\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cost per lead\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cost per qualified lead\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cost per purchase\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cost per install\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Return on ad spend\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Lead-to-sale rate\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Customer value\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Assisted conversions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A Short with a large view count may have limited value if viewers never connect the conversation to your brand. A lower-view ad can become a stronger asset when it produces qualified customers at an efficient cost.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">We also compare performance by hook, respondent, question, length, placement, audience, and CTA. That level of analysis tells us what the next production should contain.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Use Street Poller campaigns as a connected YouTube library\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If one interview concept works, expand the reason it worked rather than simply reposting the same clip.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Street Poller had more than 50 million reach through its YouTube content engine, within a wider cross-platform distribution network. These are company-reported aggregate figures. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Our wider technology portfolio also shows how street polling can turn complex or unfamiliar categories into watchable public conversations.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">For MoonPay, the campaign connected cryptocurrency purchasing with approachable street-level education. Our case study reports more than 25 million views and over 400,000 funded wallets across the campaign. Read more about the \u003C/span>\u003C/span>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-white underline underline-offset-4 hover:text-brand-accent2 transition-colors cursor-pointer\" style=\"text-decoration: none;\" href=\"https://streetpoller.com/case-studies/tech/moonpay\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cu>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">MoonPay case study\u003C/span>\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">For \u003C/span>\u003C/span>\u003Ca target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"text-white underline underline-offset-4 hover:text-brand-accent2 transition-colors cursor-pointer\" style=\"text-decoration: none;\" href=\"https://streetpoller.com/case-studies/tech/be-real\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cu>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">BeReal\u003C/span>\u003C/u>\u003C/strong>\u003C/span>\u003C/a>\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, interviews about phone habits and social behavior aligned the advertising format with the app’s emphasis on authenticity. Our published case study reports more than 10 million organic views, over 45,000 organic installs, and a 30% reduction in CAC. \u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">These results come from individual campaigns with their own offers, budgets, audiences, and market conditions. They show how one strong street interview strategy can produce material for organic distribution, paid acquisition, remarketing, and continued creative testing.\u003C/span>\u003C/span>\u003C/p>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">What tends to underperform on YouTube\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">If your current street interview videos struggle, look for a mismatch between the footage and the way people use YouTube.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Common problems include:\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Slow introductions\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Questions that require too much explanation\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Titles that hide the actual category\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Thumbnails unrelated to the opening\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Weak or repetitive respondent answers\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Product reveals with no connection to the conversation\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Vertical footage awkwardly cropped for other placements\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Long videos built from material suited only to a short montage\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Shorts that end before delivering the promised payoff\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ads optimized for views without conversion tracking\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">One-off uploads with no related channel content\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003Cli style=\"list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\">\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Reusing the same edit across every ad format\u003C/span>\u003C/span>\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A performance partner should identify whether the problem comes from the question, respondent, edit, packaging, placement, audience, offer, or destination.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Producing another video without answering that question may repeat the same weakness.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 14pt; margin-bottom: 0pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Ready to scale your paid social campaigns? Book your strategy call\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cbutton class=\"bg-white text-black px-6 py-3 rounded-full font-bold text-sm tracking-wider hover:bg-brand-accent2 transition-all inline-flex items-center justify-center shadow-lg my-6 cursor-pointer\" type=\"button\" data-action=\"book-call\">Book Your Call\u003C/button>\u003Ch2 style=\"text-align: left; line-height: 1.38; margin-top: 18pt; margin-bottom: 4pt;\">\u003Cspan style=\"color: #ffffff; font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cstrong>\u003Cspan style=\"font-size: 17pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 700; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Build a YouTube system around real conversations\u003C/span>\u003C/strong>\u003C/span>\u003C/h2>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">When you bring street interviews to YouTube, use the full environment available to your brand.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Let Shorts introduce the question. Use longer videos to provide depth. Package each upload with clear titles and thumbnails. Adapt paid edits to the placement. Link your channel and advertising strategy. Build remarketing sequences around the concerns viewers reveal.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Then use the results to decide what your street pollers should ask next.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">At Street Poller, we connect question development, public production, editing, organic validation, paid distribution, and performance analysis. That approach gives your brand more than a collection of vertical clips.\u003C/span>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left; line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\">\u003Cspan style=\"color: #ffffff; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u003Cspan style=\"font-size: 11pt; font-family: Arial, sans-serif; color: #ffffff; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">You gain a YouTube creative system that can attract attention, explain the offer, build audiences, and convert viewers across multiple stages of the customer journey.\u003C/span>\u003C/span>\u003C/p>\u003Cdiv style=\"text-align: left; margin: 40px 0px 24px; padding: 28px 32px; background: linear-gradient(rgb(10, 10, 21) 0%, rgb(20, 20, 40) 100%); color: rgb(229, 231, 235); border-radius: 10px; border-top-width: 2px; border-top-style: solid; border-top-color: rgb(124, 58, 237); border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(124, 58, 237);\">\u003Cp style=\"text-align: left;\">\u003Cspan style=\"color: rgb(192, 132, 252);\">\u003Cstrong>\u003Cspan style=\"color: rgb(192, 132, 252);\">ABOUT STREET POLLER MEDIA\u003C/span>\u003C/strong>\u003C/span>\u003C/p>\u003Cp style=\"text-align: left;\">Street Poller Media, founded by \u003Cstrong>Shane Ginsberg\u003C/strong> in Los Angeles in 2020 and headquartered in Miami, Florida, is the American paid social advertising agency that pioneered the \u003Cstrong>street polling\u003C/strong> advertising format. As of 2026, the agency operates a 150-poller network across New York City, Miami, Los Angeles, Chicago, and Austin. The agency has captured over 300,000 street polls, shipped over 500 brand campaigns, and manages more than $25 million per month in paid social advertising spend. Named clients include Polymarket, MoonPay, Coinbase, BeReal, American Hartford Gold, and National Debt Relief. Street Poller Media has been covered by JustLuxe, Technology.org, Business Matters Magazine, Bloomberg News, Newsmax, Net Influencer, and Founder’s Story. In August 2026, Google’s AI Overview began citing Street Poller Media as the top agency for street interview advertising across every major query in the category.\u003C/p>\u003C/div>\u003Cp style=\"text-align: left;\">\u003C/p>",[1098,1105,1123,1134,1139],{"@type":1099,"@id":1100,"url":1101,"name":1102,"publisher":1103},"WebSite","https://streetpoller.com/#website","https://streetpoller.com","Street Poller Media",{"@id":1104},"https://streetpoller.com/#organization",{"@type":1106,"additionalType":1107,"@id":1104,"name":1102,"url":1101,"logo":1108,"sameAs":1109,"founder":1116},"Organization","https://schema.org/MarketingAgency","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/logo.png",[1110,1111,1112,1113,1114,1115],"https://www.instagram.com/streetpoller","https://x.com/streetpoller","https://www.youtube.com/@thestreetpoller","https://www.facebook.com/shaneyyricchllc","https://www.linkedin.com/company/street-poller-media","https://www.crunchbase.com/organization/street-poller-media",{"@type":1117,"@id":1118,"name":1119,"sameAs":1120},"Person","https://streetpoller.com/#founder","Shane Ginsberg",[1121,1122],"https://www.instagram.com/shaneyyricch","https://streetpoller.com/shaneyyricch",{"@type":1124,"@id":1125,"itemListElement":1126},"BreadcrumbList","https://streetpoller.com/blog/street-interviews-on-youtube/#breadcrumb",[1127,1130,1132],{"@type":1128,"position":7,"name":1129,"item":1101},"ListItem","Home",{"@type":1128,"position":27,"name":1061,"item":1131},"https://streetpoller.com/blog/category/digital-marketing",{"@type":1128,"position":33,"name":1051,"item":1133},"https://streetpoller.com/blog/street-interviews-on-youtube",{"@type":1135,"mainEntityOfPage":1136,"headline":1051,"description":1093,"image":1058,"datePublished":1054,"dateModified":1054,"author":1138},"BlogPosting",{"@type":1137,"@id":1133},"WebPage",{"@type":1117,"name":1056,"jobTitle":1057},{"@type":1140,"@id":1141,"mainEntity":1142},"FAQPage","https://streetpoller.com/blog/street-interviews-on-youtube/#faq",[1143,1147,1149,1151,1153,1155],{"@type":1144,"name":1075,"acceptedAnswer":1145},"Question",{"@type":1146,"text":1074},"Answer",{"@type":1144,"name":1078,"acceptedAnswer":1148},{"@type":1146,"text":1077},{"@type":1144,"name":1081,"acceptedAnswer":1150},{"@type":1146,"text":1080},{"@type":1144,"name":1084,"acceptedAnswer":1152},{"@type":1146,"text":1083},{"@type":1144,"name":1087,"acceptedAnswer":1154},{"@type":1146,"text":1086},{"@type":1144,"name":1090,"acceptedAnswer":1156},{"@type":1146,"text":1089},[1158,1168,1178],{"id":390,"title":1159,"slug":1160,"description":1161,"date":1162,"image":1163,"categories":1164},"How to Make Scroll-Stopping Ads","how-to-make-scroll-stopping-ads","Learn what makes people pause, understand, and act on paid social ads. This guide explains how to build stronger hooks, use credible proof, connect attention to the offer, and measure whether views lead to valuable customers.","2026-09-22T20:39:58.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/ae8ac37f-fd23-456f-b43c-1daa06c9758c.png",[1165],{"id":103,"name":1061,"slug":1062,"sub_categories":1166,"created_at":1067,"updated_at":1068,"author_id":27},[1167],{"id":1065,"name":1066},{"id":302,"title":1169,"slug":1170,"description":1171,"date":1172,"image":1173,"categories":1174},"How to Benchmark Creative Agency Performance","how-to-benchmark-creative-agency-performance","Is your creative agency delivering business results? Learn how to evaluate performance against your baseline, measure conversion quality, and assess production speed, creative testing, and efficiency as campaigns scale.","2026-09-11T16:49:08.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/5921e68d-e633-44e3-a4dc-b9ea275ee1f5.png",[1175],{"id":103,"name":1061,"slug":1062,"sub_categories":1176,"created_at":1067,"updated_at":1068,"author_id":27},[1177],{"id":1065,"name":1066},{"id":310,"title":1179,"slug":1180,"description":1181,"date":1182,"image":1183,"categories":1184},"How to Use Video Ads for Lead Generation","how-to-use-video-ads-for-lead-generation","Turn video views into meaningful sales opportunities. Explore how audience targeting, compelling creative, clear calls to action, and lead-quality tracking work together to support effective video lead generation campaigns.","2026-09-11T16:41:25.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/0292cfc8-e5ce-462d-86b7-50dc2ebcf27b.png",[1185],{"id":103,"name":1061,"slug":1062,"sub_categories":1186,"created_at":1067,"updated_at":1068,"author_id":27},[1187],{"id":1065,"name":1066}]