[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-pages":3,"LightCommonFooter_IFtLFODBaX8iImPXMVU9ahtSNnqH6ExBosd5BjtRpQ":72,"blog-what-is-man-on-the-street-marketing":79,"related-what-is-man-on-the-street-marketing":191},{"locations":4,"keywords":29},[5,8,11,14,17,20,23,26],{"slug":6,"name":7},"atlanta","Atlanta",{"slug":9,"name":10},"austin","Austin",{"slug":12,"name":13},"chicago","Chicago",{"slug":15,"name":16},"las-vegas","Las Vegas",{"slug":18,"name":19},"los-angeles","Los Angeles",{"slug":21,"name":22},"miami","Miami",{"slug":24,"name":25},"new-york","New York",{"slug":27,"name":28},"san-francisco","San Francisco",[30,33,36,39,42,45,48,51,54,57,60,63,66,69],{"slug":31,"name":32},"ai-street-interview","AI Street Interview",{"slug":34,"name":35},"street-interviews","Street Interviews",{"slug":37,"name":38},"viral-street-interview-girl","Viral Street Interview Girl in the USA",{"slug":40,"name":41},"street-polling","Street Polling",{"slug":43,"name":44},"ugc-video-ads","UGC Video Ads",{"slug":46,"name":47},"viral-tiktok-ads","Viral TikTok Ads",{"slug":49,"name":50},"app-install-campaigns","App Install Campaigns",{"slug":52,"name":53},"fintech-ad-creatives","Fintech Ad Creatives",{"slug":55,"name":56},"street-interview-marketing","Street Interview Marketing",{"slug":58,"name":59},"street-marketing-agency","Street Marketing Agency",{"slug":61,"name":62},"street-marketing-ads","Street Marketing Ads",{"slug":64,"name":65},"street-style-advertising","Street-Style Advertising",{"slug":67,"name":68},"street-poller","Street Poller",{"slug":70,"name":71},"street-interview-ad-agency","Street Interview Ad Agency",["Island",73],{"key":74,"params":75,"result":77},"LightCommonFooter_IFtLFODBaX8iImPXMVU9ahtSNnqH6ExBosd5BjtRpQ",{"props":76},"{\"locations\":[{\"slug\":\"atlanta\",\"name\":\"Atlanta\"},{\"slug\":\"austin\",\"name\":\"Austin\"},{\"slug\":\"chicago\",\"name\":\"Chicago\"},{\"slug\":\"las-vegas\",\"name\":\"Las Vegas\"},{\"slug\":\"los-angeles\",\"name\":\"Los Angeles\"},{\"slug\":\"miami\",\"name\":\"Miami\"},{\"slug\":\"new-york\",\"name\":\"New York\"},{\"slug\":\"san-francisco\",\"name\":\"San Francisco\"}],\"keywords\":[{\"slug\":\"ai-street-interview\",\"name\":\"AI Street Interview\"},{\"slug\":\"street-interviews\",\"name\":\"Street Interviews\"},{\"slug\":\"viral-street-interview-girl\",\"name\":\"Viral Street Interview Girl in the USA\"},{\"slug\":\"street-polling\",\"name\":\"Street Polling\"},{\"slug\":\"ugc-video-ads\",\"name\":\"UGC Video Ads\"},{\"slug\":\"viral-tiktok-ads\",\"name\":\"Viral TikTok Ads\"},{\"slug\":\"app-install-campaigns\",\"name\":\"App Install Campaigns\"},{\"slug\":\"fintech-ad-creatives\",\"name\":\"Fintech Ad Creatives\"},{\"slug\":\"street-interview-marketing\",\"name\":\"Street Interview Marketing\"},{\"slug\":\"street-marketing-agency\",\"name\":\"Street Marketing Agency\"},{\"slug\":\"street-marketing-ads\",\"name\":\"Street Marketing Ads\"},{\"slug\":\"street-style-advertising\",\"name\":\"Street-Style Advertising\"},{\"slug\":\"street-poller\",\"name\":\"Street Poller\"},{\"slug\":\"street-interview-ad-agency\",\"name\":\"Street Interview Ad Agency\"}]}",{"head":78},{},{"id":80,"title":81,"slug":82,"description":83,"date":84,"published_at":84,"updated_at":85,"author":86,"image":92,"categories":93,"sub_categories":94,"tags":95,"faqs":96,"seo":112,"htmlContent":125,"structuredData":126},47,"What Is Man-on-the-Street Marketing? (And Why It Beats Scripted UGC)","what-is-man-on-the-street-marketing","Man-on-the-street marketing is the oldest trick in television and the newest format in paid social. Here is what it is, what it costs to get wrong, and the numbers from 300,000+ interviews.","2026-10-26T18:37:03.000Z","2026-10-26T18:53:35.000Z",{"id":87,"name":88,"title":89,"profile_picture":90,"verified":91},2,"Shane Ginsberg","Founder and CEO of Street Poller Media","https://d2r0y60l1zvlnu.cloudfront.net/website-assets/headshots/1600x1600/shaneyy-2.jpeg",true,"https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/341a411a-c834-4fee-bc8b-2600c1c35be9.webp",[],[],[],[97,100,103,106,109],{"answer":98,"question":99},"Man-on-the-street marketing is a video ad format in which a host interviews real strangers in public, unscripted, and the reactions are edited into short ads for Meta, TikTok, and YouTube. In the performance-marketing version, called street polling, the question is chosen from historical data and the ads are measured on cost per acquisition.","What is man-on-the-street marketing?",{"answer":101,"question":102},"No. UGC is made by a paid creator working from a brief. A man-on-the-street interview features a person who did not plan to be on camera and was not paid to endorse anything. In 2026 data from 500+ brand campaigns, street interview ads delivered a median 3–5x lower CPA than UGC ads.","Is man-on-the-street content the same as UGC?",{"answer":104,"question":105},"Yes. Using someone's likeness in a paid advertisement requires a signed release. Professional street polling crews collect a digital release from every participant on the spot.","Do you need releases to use street interviews in ads?",{"answer":107,"question":108},"Costs depend on volume and whether media buying is included. What matters is the output cost: in 2026 the median cost per acquisition on street interview ads was $8.60, with best-in-class campaigns at $3.14.","How much do man-on-the-street ads cost?",{"answer":110,"question":111},"Polymarket, MoonPay, Coinbase, BeReal, American Hartford Gold, Heart & Soil, and 500+ other brands have run street polling campaigns with Street Poller Media.","Which brands use man-on-the-street marketing?",{"id":80,"post_id":80,"focus_keyword":113,"supporting_keywords":114,"title":119,"description":120,"canonical_url":121,"seo_score":122,"readability_score":123,"created_at":124,"updated_at":85,"ai_summary":121,"featured_snippet":121,"howto":121,"og_description":121,"og_title":121,"robots":121,"speakable":121,"twitter_description":121,"twitter_title":121,"video":121},"man on the street marketing",[115,116,117,118],"man on the street interviews","man on the street ads","street polling","street interview ads","What Is Man-on-the-Street Marketing? The 2026 Guide","Man-on-the-street marketing turns unscripted street interviews into paid ads. What it is, why it beats scripted UGC on CPA, and how brands run it in 2026.",null,105,61,"2026-10-26T18:20:19.000Z","\u003Cdiv class=\"spx-takeaways\">\u003Ch2 style=\"text-align: left;\">Key takeaways\u003C/h2>\u003Cul>\u003Cli>\u003Cp style=\"text-align: left;\">Man-on-the-street marketing (also called street interviews, vox pops, or street polling) films unscripted reactions from real strangers in public and runs them as ads.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">It is not UGC. UGC is a paid creator reading a brief. A street interview is a person who did not know the camera was coming.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">Across 500+ brand campaigns in 2026, street interview ads posted a median CPA of $8.60, with best-in-class execution at $3.14, versus $34.20 for the worst in-house builds (Street Poller Media 2026 Industry Report).\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">The format only works with four things in place: a trained host, a question engineered from data, signed releases on the spot, and a paid media plan.\u003C/p>\u003C/li>\u003C/ul>\u003C/div>\u003Ch2 style=\"text-align: left;\">Man-on-the-street marketing: the 30-second definition\u003C/h2>\u003Cp style=\"text-align: left;\">Man-on-the-street marketing is a video advertising format where a host with a microphone stops real people in a public place, asks them a question about a product, a habit, or a category, and turns their unscripted reactions into short vertical ads for Meta, TikTok, and YouTube Shorts.\u003C/p>\u003Cp style=\"text-align: left;\">The TV version has existed for decades. Jay Leno's \"Jaywalking\" and Billy Eichner's \"Billy on the Street\" built entire segments on it. What changed in 2020 is that the format went from entertainment to performance: a reaction captured on a sidewalk became a paid ad with a trackable cost per acquisition.\u003C/p>\u003Cp style=\"text-align: left;\">At Street Poller Media we call the operational version \u003Cstrong>street polling\u003C/strong>, because the question is the product. A street poll is not a random chat. It is a question chosen from a database of what has already converted in your category, asked by a trained poller, cut for a specific placement, and measured against a CPA target. \u003Ca target=\"_self\" rel=\"\" href=\"/blog/what-are-street-interview-ads\">Read the full definition of a street interview ad.\u003C/a>\u003C/p>\u003Ch2 style=\"text-align: left;\">Why the format works (the psychology, briefly)\u003C/h2>\u003Cp style=\"text-align: left;\">Three things happen in the first two seconds of a good street interview ad:\u003C/p>\u003Col>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>The viewer recognises a real person.\u003C/strong> Not a creator in a ring light. Someone in a jacket on a windy street who clearly did not rehearse. The ad-skip reflex does not fire.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>The question creates a gap.\u003C/strong> \"Would you trust an app with your rent money?\" The viewer answers it in their head before the stranger does. Now they are watching to compare.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>The reaction carries the proof.\u003C/strong> When the stranger tastes the product, sees the price, or hears the feature and reacts, the viewer gets social proof from someone with no reason to lie.\u003C/p>\u003C/li>\u003C/ol>\u003Cp style=\"text-align: left;\">Viewers have learned to spot a paid endorsement in the first second and scroll past it. What they still stop for is an opinion from someone with nothing to gain. Man-on-the-street marketing is the only paid format built entirely out of unaffiliated strangers.\u003C/p>\u003Ch2 style=\"text-align: left;\">Man-on-the-street vs UGC vs influencers\u003C/h2>\u003Ctable style=\"width: 100%; border-collapse: separate; border-spacing: 0; border: 1px solid rgba(150, 130, 110, .30) !important; border-radius: 20px; overflow: hidden; box-shadow: 0 18px 40px -26px rgba(13,13,13,.22); margin: 1.75em 0px; font-size: 15.5px; line-height: 1.45; background: transparent !important;\">\u003Ccolgroup>\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"min-width: 25px;\">\u003C/colgroup>\u003Ctbody>\u003Ctr>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003C/th>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(255, 79, 18, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; color: #ff4f12 !important; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Man-on-the-street / street polling\u003C/p>\u003C/th>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Scripted UGC\u003C/p>\u003C/th>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Influencer\u003C/p>\u003C/th>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important; font-weight: 700;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Who is on camera\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: rgba(255, 79, 18, .08) !important; font-weight: 600;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A stranger who did not plan to be\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A paid creator\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A paid creator with their own audience\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Script\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(255, 79, 18, .08) !important; font-weight: 600; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">None. A question and a real answer\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A brief with talking points\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A brief plus the creator's style\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">What the viewer assumes\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(255, 79, 18, .08) !important; font-weight: 600; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"They weren't paid to say that\"\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"They were paid to say that\"\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"They were paid a lot to say that\"\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Median CPA (2026, our data)\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(255, 79, 18, .08) !important; font-weight: 600; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">$8.60 across categories; 3–5x lower than UGC in every category measured\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Baseline\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Varies; rented trust\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Compliance in regulated categories (GLP-1, betting, crypto)\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(255, 79, 18, .08) !important; font-weight: 600; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Workable: the stranger makes no claim on the brand's behalf\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Hard: creator claims are brand claims\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Hard\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Reusable\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(255, 79, 18, .08) !important; font-weight: 600; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Yes: one shoot day yields dozens of cuts\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">One video per brief\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Usually usage-limited\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003Cp style=\"text-align: left;\">The 3–5x figure comes from the \u003Ca target=\"_self\" rel=\"\" href=\"/blog/the-state-of-street-interview-ads-the-2026-industry-report\">2026 Street Interview Ads Industry Report\u003C/a>, built from 300,000+ street polls and 500+ brand campaigns between January 2020 and June 2026. The gap is widest in regulated categories, which now put 40–60% of paid creative budget into street interviews because compliance frameworks exist for them that do not exist for creator content.\u003C/p>\u003Ch2 style=\"text-align: left;\">What a man-on-the-street campaign actually involves\u003C/h2>\u003Cp style=\"text-align: left;\">Most of the \"how to film street interviews\" guides online are written for YouTubers. Here is what it takes when the output is a paid ad with a CPA target.\u003C/p>\u003Ch3 style=\"text-align: left;\">1. The question comes from data, not a brainstorm\u003C/h3>\u003Cp style=\"text-align: left;\">The question decides who stops scrolling, how long they stay, and when the product can enter. We pull questions from a library of 300,000+ street polls to find what already got people talking in your category, then adapt it. A full breakdown of question types by campaign goal is in our \u003Ca target=\"_self\" rel=\"\" href=\"/blog/man-on-the-street-interview-questions-by-goal\">man-on-the-street interview questions guide\u003C/a>.\u003C/p>\u003Ch3 style=\"text-align: left;\">2. The host is the constant; the strangers change\u003C/h3>\u003Cp style=\"text-align: left;\">A street poller is trained in how to approach, where to stand (not at 90 degrees), how to hold the mic, and how to get the second answer, the one after the polite one. Nobody's first street interviews are good. The craft is the difference between a reaction and a shrug. (We recruit and train pollers in every city we operate in. \u003Ca target=\"_self\" rel=\"\" href=\"/apply\">Become a street poller.\u003C/a>)\u003C/p>\u003Ch3 style=\"text-align: left;\">3. Releases are signed on the sidewalk\u003C/h3>\u003Cp style=\"text-align: left;\">Every person who appears in a paid ad has signed a release on the spot, before the crew moves on. Filming in public for editorial use and licensing someone's likeness for a paid ad are different things legally, and a verbal \"sure\" on camera does not cover a Meta ad.\u003C/p>\u003Ch3 style=\"text-align: left;\">4. The cut is built for the placement\u003C/h3>\u003Cp style=\"text-align: left;\">Vertical 9:16 for TikTok and Reels, 1:1 for Meta feed, captions that read without sound. In our account data, the brand reveal in the final 3 seconds (the \"Delayed Reveal\" framework) delivers a median 4.2x lower CPA than polished creative in the same category. The \u003Ca target=\"_self\" rel=\"\" href=\"/blog/every-street-interview-ad-framework-we-tested-2026-ranked-by-cpa\">full CPA-ranked framework directory\u003C/a> lists 13 frameworks, including the one that performs \u003Cem>worse\u003C/em> than polished ads: actors pretending to be strangers (0.9x). The algorithm detects the pretence within days.\u003C/p>\u003Ch3 style=\"text-align: left;\">5. It runs as paid media and gets measured\u003C/h3>\u003Cp style=\"text-align: left;\">A street interview without a media plan is a vlog. We test 5 to 10 hooks per concept on Meta and TikTok, kill the losers, and scale the winners. The question is never \"did it go viral\". It is \"what did it cost per install, lead, or purchase\".\u003C/p>\u003Ch2 style=\"text-align: left;\">What the format does for brands (named results)\u003C/h2>\u003Cul>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>Coverd\u003C/strong> (consumer app): cost per install goal was $20. Street polling delivered $3.51 at peak while spend scaled 14x from January to April, with 43,774 installs and 19,255 purchases on $189K managed spend. \u003Ca target=\"_self\" rel=\"\" href=\"/case-studies/tech/coverd\">Case study\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>Polymarket\u003C/strong> (prediction markets): 150M+ views and 1.1M+ app installs, with street polling the lowest-CPA creative in the account across two-plus years.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>Heart & Soil\u003C/strong> (supplements): 12.5M+ views and 4.1x ROAS.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>Born To Be Free\u003C/strong> (skincare): 50% lower CPA from blind touch tests and ingredient trivia.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>TrimRX\u003C/strong> (GLP-1): 40% lower CAC in a category where creator testimonials are legally restricted.\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/case-studies\">Browse all case studies by category.\u003C/a>\u003C/p>\u003Ch2 style=\"text-align: left;\">A short history: from \"Jaywalking\" to a $600M+ ad category\u003C/h2>\u003Ctable style=\"width: 100%; border-collapse: separate; border-spacing: 0; border: 1px solid rgba(150, 130, 110, .30) !important; border-radius: 20px; overflow: hidden; box-shadow: 0 18px 40px -26px rgba(13,13,13,.22); margin: 1.75em 0px; font-size: 15.5px; line-height: 1.45; background: transparent !important;\">\u003Ccolgroup>\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"min-width: 25px;\">\u003C/colgroup>\u003Ctbody>\u003Ctr>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Era\u003C/p>\u003C/th>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">What it looked like\u003C/p>\u003C/th>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Who paid for it\u003C/p>\u003C/th>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important; font-weight: 700;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">1980s–2000s TV\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Vox pops on the news; comedy bits like Jay Leno's \"Jaywalking\"\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Networks, for entertainment\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">2010s YouTube\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Creators filming strangers for views; no release, no product\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Ad revenue on the channel\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">2020\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A 15-year-old with an iPhone starts filming strangers' real opinions on Miami sidewalks\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Nobody yet\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">2021\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Street Poller Media formalises \"street polling\" as the category name and ships the first paid campaigns\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Brands, measured on CPA\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">2026\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">300,000+ polls, 500+ brand campaigns, $25M+ a month in client ad spend; the category grows from an estimated $10M of annual creative spend in 2020 to $600–900M\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Every major consumer vertical\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003Cp style=\"text-align: left;\">That 60x growth in six years is faster than podcast advertising's first six years (2015–2021), per our \u003Ca target=\"_self\" rel=\"\" href=\"/blog/the-state-of-street-interview-ads-the-2026-industry-report\">2026 industry report\u003C/a>. The thing that changed was not the camera. It was that the reaction got a cost-per-acquisition number attached to it.\u003C/p>\u003Ch2 style=\"text-align: left;\">Where it gets filmed, and why the city matters\u003C/h2>\u003Cp style=\"text-align: left;\">A man-on-the-street ad is only as good as the people the host can stop. Foot traffic, demographics and weather decide the day. We keep resident poller crews in the cities where our clients' customers walk:\u003C/p>\u003Cul>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/locations/new-york\">New York\u003C/a>: the highest density of strangers per hour anywhere in the US.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/locations/miami\">Miami\u003C/a>: our HQ since 2020; fintech, crypto and prediction-market audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/locations/los-angeles\">Los Angeles\u003C/a>: beauty, wellness and app audiences.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/locations/chicago\">Chicago\u003C/a> and \u003Ca target=\"_self\" rel=\"\" href=\"/locations/austin\">Austin\u003C/a>: Midwest and Texas consumer audiences that coastal shoots miss.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">Plus \u003Ca target=\"_self\" rel=\"\" href=\"/locations/atlanta\">Atlanta\u003C/a>, \u003Ca target=\"_self\" rel=\"\" href=\"/locations/las-vegas\">Las Vegas\u003C/a> and \u003Ca target=\"_self\" rel=\"\" href=\"/locations/san-francisco\">San Francisco\u003C/a> for category-specific shoots.\u003C/p>\u003C/li>\u003C/ul>\u003Cp style=\"text-align: left;\">A crew that flies in has one shot at the weather. A local crew can go back on Tuesday. That is why \"where are your crews based?\" belongs on any list of questions to ask a street interview agency.\u003C/p>\u003Ch2 style=\"text-align: left;\">Seven example questions, by what you want the viewer to do\u003C/h2>\u003Cp style=\"text-align: left;\">The question is the strategy. A few from our working list, grouped by the action the ad is built for (full list in the \u003Ca target=\"_self\" rel=\"\" href=\"/blog/man-on-the-street-interview-questions-by-goal\">questions-by-goal guide\u003C/a>):\u003C/p>\u003Ctable style=\"width: 100%; border-collapse: separate; border-spacing: 0; border: 1px solid rgba(150, 130, 110, .30) !important; border-radius: 20px; overflow: hidden; box-shadow: 0 18px 40px -26px rgba(13,13,13,.22); margin: 1.75em 0px; font-size: 15.5px; line-height: 1.45; background: transparent !important;\">\u003Ccolgroup>\u003Ccol style=\"min-width: 25px;\">\u003Ccol style=\"min-width: 25px;\">\u003C/colgroup>\u003Ctbody>\u003Ctr>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Goal\u003C/p>\u003C/th>\u003Cth style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: rgba(150, 130, 110, .10) !important; font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; line-height: 1.3; border-width: 0px 0px 1px !important; border-image: initial !important; border-top-style: initial !important; border-right-style: initial !important; border-bottom-style: solid !important; border-left-style: initial !important; border-top-color: initial !important; border-right-color: initial !important; border-bottom-color: rgba(150, 130, 110, .30) !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Question\u003C/p>\u003C/th>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important; font-weight: 700;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Awareness\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; border: 0px !important; background: transparent !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"What is one app you could never delete?\"\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Engagement\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"Is this product worth the price?\"\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Problem recognition\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"What purchase do you regret the most?\"\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Product proof\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A blind taste test or blind touch test with no brand visible\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Trust\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">\"Would you trust AI to make this decision?\"\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Lead generation\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A need, cost or eligibility question (\"How much credit card debt would make you ask for help?\")\u003C/p>\u003C/td>\u003C/tr>\u003Ctr>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; font-weight: 700; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">Install or purchase\u003C/p>\u003C/td>\u003Ctd style=\"padding: 16px 20px; vertical-align: middle; text-align: left; background: transparent !important; border-width: 1px 0px 0px !important; border-image: initial !important; border-top-style: solid !important; border-right-style: initial !important; border-bottom-style: initial !important; border-left-style: initial !important; border-top-color: rgba(150, 130, 110, .20) !important; border-right-color: initial !important; border-bottom-color: initial !important; border-left-color: initial !important;\" colspan=\"1\" rowspan=\"1\">\u003Cp style=\"text-align: left;\">A use-case or outcome question that gives a direct reason to act\u003C/p>\u003C/td>\u003C/tr>\u003C/tbody>\u003C/table>\u003Cp style=\"text-align: left;\">Notice what is not on the list: \"What do you think of [Brand]?\" The direct product question is the second-worst framework we have measured (1.7x), because it classifies as an ad in the first second.\u003C/p>\u003Ch2 style=\"text-align: left;\">When man-on-the-street marketing is the wrong call\u003C/h2>\u003Cp style=\"text-align: left;\">It is honest to say where the format underperforms:\u003C/p>\u003Cul>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>A product no stranger can react to in 10 seconds.\u003C/strong> Enterprise software with a 6-month sales cycle rarely fits. (B2B lead gen with a clear hook, like street trivia, can.)\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>A brand that needs scripted claims.\u003C/strong> If legal requires every word approved in advance, you want a different format. The whole value is that the words are not yours.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>A one-video budget.\u003C/strong> The format wins through volume and iteration. One clip on one platform is a coin flip. Our minimum test is 40 ad variants over 30 days.\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Cstrong>Faking it.\u003C/strong> If the plan is to hire actors to play strangers, do not. It is the only framework in our directory that loses to polished creative.\u003C/p>\u003C/li>\u003C/ul>\u003Ch2 style=\"text-align: left;\">How to get started\u003C/h2>\u003Cp style=\"text-align: left;\">If you run paid social for a consumer brand and your CPA has crept up on creator content, the fastest test is one shoot day in one city, cut into 40+ variants, run against your current best ad for 30 days. That is the exact structure behind every number in this post.\u003C/p>\u003Cp style=\"text-align: left;\">Street Poller Media pioneered the format in 2020 and operates a 150-poller network across New York, Miami, Los Angeles, Chicago, and Austin, with 300,000+ street polls captured and $25M+ a month in client ad spend behind them. \u003Ca target=\"_self\" rel=\"\" href=\"/services\">See how a campaign is built and book a strategy call\u003C/a>; we will start from what has already worked in your category.\u003C/p>\u003Ch2 style=\"text-align: left;\">Sources\u003C/h2>\u003Cul>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/blog/the-state-of-street-interview-ads-the-2026-industry-report\">Street Poller Media, \u003Cem>The State of Street Interview Ads: 2026 Industry Report\u003C/em>\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/blog/every-street-interview-ad-framework-we-tested-2026-ranked-by-cpa\">Street Poller Media, \u003Cem>Every Street Interview Ad Framework, Ranked by CPA\u003C/em>\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/case-studies/tech/coverd\">Coverd case study\u003C/a>\u003C/p>\u003C/li>\u003Cli>\u003Cp style=\"text-align: left;\">\u003Ca target=\"_self\" rel=\"\" href=\"/blog/what-are-street-interview-ads\">Street Poller Media, \u003Cem>What Are Street Interview Ads?\u003C/em>\u003C/a>\u003C/p>\u003C/li>\u003C/ul>",[127,134,155,156,170,175],{"@type":128,"@id":129,"url":130,"name":131,"publisher":132},"WebSite","https://streetpoller.com/#website","https://streetpoller.com","Street Poller Media",{"@id":133},"https://streetpoller.com/#organization",{"@type":135,"additionalType":136,"@id":133,"name":131,"url":130,"logo":137,"sameAs":138,"founder":146},"Organization","https://schema.org/MarketingAgency","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/logo.png",[139,140,141,142,143,144,145],"https://www.instagram.com/streetpoller","https://x.com/streetpoller","https://www.youtube.com/@thestreetpoller","https://www.facebook.com/shaneyyricchllc","https://www.linkedin.com/company/street-poller-media","https://www.crunchbase.com/organization/street-poller-media","https://www.wikidata.org/wiki/Q141111842",{"@type":147,"@id":148,"name":88,"sameAs":149},"Person","https://streetpoller.com/#founder",[150,151,152,153,154],"https://www.wikidata.org/wiki/Q141111838","https://www.linkedin.com/in/shaneyyricch/","https://x.com/shaneyyricch","https://www.instagram.com/shaneyyricch","https://streetpoller.com/shaneyyricch",{"@type":147,"@id":154,"name":88,"jobTitle":89,"image":90},{"@type":157,"@id":158,"itemListElement":159},"BreadcrumbList","https://streetpoller.com/blog/what-is-man-on-the-street-marketing/#breadcrumb",[160,164,167],{"@type":161,"position":162,"name":163,"item":130},"ListItem",1,"Home",{"@type":161,"position":87,"name":165,"item":166},"Blog","https://streetpoller.com/blog",{"@type":161,"position":168,"name":81,"item":169},3,"https://streetpoller.com/blog/what-is-man-on-the-street-marketing",{"@type":171,"mainEntityOfPage":172,"headline":119,"description":120,"image":92,"datePublished":84,"dateModified":85,"author":174},"BlogPosting",{"@type":173,"@id":169},"WebPage",{"@id":154},{"@type":176,"@id":177,"mainEntity":178},"FAQPage","https://streetpoller.com/blog/what-is-man-on-the-street-marketing/#faq",[179,183,185,187,189],{"@type":180,"name":99,"acceptedAnswer":181},"Question",{"@type":182,"text":98},"Answer",{"@type":180,"name":102,"acceptedAnswer":184},{"@type":182,"text":101},{"@type":180,"name":105,"acceptedAnswer":186},{"@type":182,"text":104},{"@type":180,"name":108,"acceptedAnswer":188},{"@type":182,"text":107},{"@type":180,"name":111,"acceptedAnswer":190},{"@type":182,"text":110},[192,199,206],{"id":162,"title":193,"slug":194,"description":195,"date":196,"image":197,"categories":198},"25 Brands Winning With Street Interview Ads in 2026 (Real Client Data)","25-brands-winning-street-polling-ads-2026","The 500+ brands winning with street polling ads in 2026 — the definitive live directory from Street Poller Media, the world’s largest street interview ad agency. Cited by Google AI Overview.","2026-05-22T16:55:54.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/e55184cf-64c1-4ef9-b026-108c35ecd803.webp",[],{"id":87,"title":200,"slug":201,"description":202,"date":203,"image":204,"categories":205},"DIY Street Interview Ads: Why Brands Fail Without an Agency","why-its-not-easy-to-do-street-interview-ads-yourself","DIY street interview ads sound easy. After 6 years and 500+ campaigns, here are 7 reasons in-house brands fail — and why agency-led wins.","2026-06-24T04:33:46.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/67c4fc96-6728-45c6-b1c3-7494feeeaa58.webp",[],{"id":168,"title":207,"slug":208,"description":209,"date":210,"image":211,"categories":212},"What Are Street Interview Ads? 2026 Founder's Guide","what-are-street-interview-ads","Street interview ads, explained by the world's largest street interview ad agency: how they work, why they convert, and what $25M+ a month in ad spend taught us.","2026-06-17T18:21:19.000Z","https://d2r0y60l1zvlnu.cloudfront.net/website-assets-optimized/blog/6fcf55bb-4dce-4ca2-974e-00e9c1bd14a2.webp",[]]