The Challenge.
Healthcare lead generation is often seen as complex, boring, or untrustworthy. America First Healthcare needed a fresh way to reach users and lower their CPL.
- High CPL from traditional search and static social ads
- Finance and insurance topics suffer from low engagement
- Need to destigmatize the conversation around medical costs
Our Strategy.
We turned healthcare into a conversation, not a form. By asking people about their medical bill surprises, we created immediate empathy and relatability.
The Medical Reveal
Asking people about their most expensive medical surprises to build instant rapport and empathy.
Solution Simplification
Explaining the benefits of America First in plain English, naturally integrated into the talk.
High-Intent Qualification
Using targeted questioning to screen prospects natively within the video content.
The Direct Offer
The Relatable Struggle
Boots on the Ground.
We hit major metropolitan commuter zones. Within 14 days, we captured the type of raw, honest stories that build unbreakable trust with the viewer.
60%
Lower CPL
3X
Lead Spike
The Results.
Metrics that redefined their acquisition model.
60%
CPL Reduction
Cut acquisition costs in half compared to their best search ads.
3X Spike
Qualified Leads
Direct response from the ads led to a massive increase in lead volume.
3M+
Total Views
High-intent financial content achieved viral metrics.
Key Takeaways
Simplify the Complex.
Insurance doesn't have to be boring. Street interviews make it approachable.
Emotion Drives Leads.
Tapping into collective healthcare concerns creates higher intent than static ads.
Trust is Earned.
Seeing real people discuss real concerns builds a layer of trust that polished ads can't match.
We've tried every agency. Street Poller is the only one that managed to cut our lead costs in half while improving quality. Their format is revolutionary.
Sales Director
America First Healthcare