The Taste Test
We took their flagship product straight to the streets of NYC. Real reactions, real time, no scripts. The authenticity resonated immediately with their target demographic.
We have yet to find any other creative format remotely close to this.
The organic shares outpaced our paid spend within the first 72 hours.
Audience Insights
The demographic profiling used to scale this campaign.
Gen Z & Millennials
Top 10 US Metros
Lifestyle, Fashion, Pop Culture
The Challenge
E-commerce brands are stuck in a cycle of paying influencers for unboxing videos that look identical. Consumers have developed 'ad blindness' to standard DTC creatives, causing conversion rates to plummet.
Our Solution
We put physical products directly into the hands of the public. Live taste tests, blind reactions, and on-the-spot reviews provide undeniable social proof that standard UGC simply cannot replicate.
The Blueprint
- Conducted live blind taste tests in high-traffic NYC parks.
- Captured raw, unfiltered Gen-Z reactions to validate product claims.
- A/B tested fast-paced viral edits vs. longer interview-style stories.
Behind The Scenes: The Engine
How we manufacture virality for our clients.
Street Casting
We don't use actors. Our teams hit high-traffic areas to find authentic personalities that match your target demographic exactly.
Guerilla Filming
Fast-paced, run-and-gun filming using cinematic mobile rigs to ensure the footage looks native to the social feed but professional enough to convert.
Retention Editing
Our post-production team slices the footage into high-retention formats, aggressively A/B testing the first 3 seconds (the hook) to drop CPA.
The Delta
Performance marketing is all about the gap between where you are and where you could be. Here is the shift we generated.
Before
ROAS: 1.2X
CAC: $65
Engagement: Poor
With Us
ROAS: 3.67X
CAC: $28
Engagement: Viral Sharing
VERIFIED METRIC
$1M+
Revenue Generated
Creator Amplification
We don't just post videos on your brand account and hope for the best. To truly dominate the CPG / Ecom niche, we push our winning creatives through a curated network of 50+ niche influencers via Spark Ads and Whitelisting.
- Bypasses Ad Blockers
- Borrows Creator Trust
- Multiplies Reach instantly
50+
Creators
24h
Deployment
Winning Formats
The specific street interview angles we used for CPG / Ecom brands.
Brands We've Scaled in CPG / Ecom
Join the top companies dominating their niche with Street Poller.
Your Path to Scale
Stop relying on creative that burns out in 3 days. Let's build a content engine that actually lowers your acquisition costs.
Discovery
We analyze your funnels and identify your most profitable angles.
The Pilot
We hit the streets, generate the assets, and run an initial validation test.
Domination
We take over ad spend and aggressively scale the winning creatives.