The Challenge.
Traditional precious metals ads are dry, repetitive, and often fail to engage younger demographics. American Hartford Gold needed a fresh way to reach a wider audience and lower their CPL.
- High CPL from traditional search and social ads
- Finance topics often suffer from low engagement
- Need to simplify complex economic concepts
Our Strategy.
We took inflation out of the newsroom and onto the streets. We used the "Value of a Dollar" trivia format to trigger emotional and logical responses.
Inflation Trivia
We asked people to guess the price of bread in 1970 vs today, bridging the gap to gold naturally.
Wealth Anxiety Hooks
We tapped into current economic concerns to create high-urgency, relatable entries.
Direct Response CTA
We paired the viral clips with a clear call to action to "Get Your Free Wealth Guide," driving high-intent leads.
Hook A: The Price is Right
Boots on the Ground.
We deployed our veterans to high-traffic business districts and retirement hubs. Within 14 days, we delivered 40+ high-performing assets.
60%
Reduction in CPL
40+
Unique Assets
The Results.
Metrics that redefined their performance marketing.
60%
Lower CPL
Cost per Lead dropped significantly across Facebook and YouTube.
3X
Inbound Call Spike
Direct response from the ads led to a massive increase in sales calls.
10M+
Total Views
High-quality financial content achieved viral metrics.
Key Takeaways
Simplify the Complex.
Finance doesn't have to be boring. Street interviews make "scary" topics approachable.
Emotion Drives Leads.
Tapping into collective economic concerns creates higher intent than static product shots.
Trust is Earned on Video.
Seeing real people discuss real concerns builds a layer of trust that polished ads can't match.
We've tried every agency under the sun. Street Poller is the only one that managed to cut our lead costs in half while improving the quality of the leads. Their format is revolutionary.
Sales Director
American Hartford Gold