The Challenge.
Debt relief is a highly sensitive and competitive vertical. Traditional ads struggle with stigma and high customer acquisition costs. Americor needed a native, approachable way to reach individuals struggling with credit card debt.
- High Cost Per Lead (CPL) due to market saturation
- Stigma associated with discussing credit card debt
- Banner blindness to traditional finance ads
Our Strategy.
We removed the shame around debt by talking about it openly on the street. By asking everyday people relatable questions about credit cards and cost of living, we created instant empathy and high-intent engagement.
The Relatable Struggle
We asked people about their monthly expenses and credit card balances, making the viewer feel less alone.
The Empathy Hook
Our interviewers guided the conversation toward practical solutions without sounding like a corporate pitch.
Native Call to Action
We integrated Americor's debt consolidation offer naturally as the logical next step.
Hook A: The Credit Card Question
Hitting the Streets.
We filmed across multiple major cities, capturing genuine stories of financial hardship and resilience. This provided a massive library of authentic ad variations.
2X
Increase in Lead Volume
30+
Video Variations
The Results.
A breakthrough in financial lead generation.
45%
Lower CPL
Dramatic reduction in cost per lead compared to static image ads.
2X
Lead Volume
Doubled the amount of daily qualified inbound inquiries.
High
Brand Trust
Authentic content built trust before the prospect even clicked.
Key Takeaways
Normalize the Problem.
When strangers admit they have debt on camera, viewers are far more likely to take action on their own.
Authenticity Beats Production.
A raw street interview converts better than a high-budget studio commercial in sensitive niches.
Volume Wins.
Testing dozens of different financial angles allowed us to find the exact hooks that triggered lead generation.
Street Poller Media figured out how to make debt relief approachable. The leads we are getting are higher intent and cost significantly less.
Growth Lead
Americor