The Challenge.
BeReal built a phenomenal platform, but getting users to maintain daily engagement was becoming expensive. Traditional UGC and polished studio ads were suffering from severe banner blindness among Gen Z.
- CAC was stagnant and rising
- Standard UGC felt "scripted" to college students
- Needed a native way to show the "Real" aspect of the app
Our Strategy.
Stop selling. Start asking. We deployed our hosts to high-traffic university campuses to organically integrate BeReal into viral conversations.
The "Hook
Instead of pitching the app, we asked open-ended lifestyle questions: "Who is your most active friend on BeReal?" to create native entries.
Authentic Framing
We let real students hold the phone and navigate the BeReal UI on camera. The lo-fi aesthetic built immediate trust in the feed.
Rapid Iteration
We delivered 30+ variations of the winning videos, testing different hooks, text overlays, and CTA placements for scale.
Hook A: The Call Out
Boots on the Ground.
Our creator network mobilized. Within 7 days, we captured authentic reactions across 3 major university hubs. No actors, no sets, just a raw, undeniable social proof engine.
30+
Unique Assets
7 Days
Turnaround
The Results.
Metrics that changed the trajectory of the company.
30%
Reduction in CAC
Dropped significantly below the target $2.50 threshold.
45k+
New App Installs
Generated within the first 30 days of the campaign launch.
10M+
Organic Views
The content was so native it triggered massive algorithmic reach.
Key Takeaways
Stop looking like an ad.
The moment a user recognizes a pitch, they swipe. Lo-fi street polling bypass the brain's "ad-blocker" because they look like pure entertainment.
The Hook is everything.
Testing 10 different hooks for the same core video body allowed us to find the exact phrasing that achieved a 45% thumb-stop rate.
Volume wins.
Delivering 30+ assets prevented creative fatigue, allowing BeReal to scale their spend without a drop in CAC efficiency.
We were burning money on traditional UGC. Street Poller Media came in, changed the entire creative narrative, and cut our acquisition costs by 30%. They are the only creative partners we trust with our growth.
Growth Team
BeReal