The Challenge.
Born To Be Free built a unique wellness platform, but explaining the complex health benefits was becoming difficult and expensive. Traditional ads felt too clinical.
- Market confusion around product benefits
- Low engagement on educational/long-form content
- High CPL preventing aggressive scaling
Our Strategy.
We turned health education into street trivia. By asking "Myth vs Fact" questions, we created an engaging environment for product discovery.
The Myth-Buster
Challenging common wellness misconceptions on camera to hook the audience immediately.
Open-Mic Confessions
Letting real people share their health struggles, creating immediate empathy with the viewer.
Education via Play
Using trivia as a low-friction way to teach people about the brand's unique value prop.
The Myth-Buster
Boots on the Ground.
We hit high-traffic wellness districts. Within 10 days, we captured the type of raw, honest stories that build unbreakable trust with the viewer.
50%
CPL Reduction
8.5s
Avg Watch Time
The Results.
Metrics that redefined their market presence.
-50%
Lower Cost Per Lead
Cut their acquisition costs in half compared to traditional ads.
3X
Watch Time Increase
Average watch time tripled as the content became entertaining.
4M+
Total Views
The series became a viral hit within health and wellness niches.
Key Takeaways
Educate through Play.
Nobody wants a lecture. Everyone wants to watch a trivia game.
Empathy over Features.
Showing people that you understand their struggle is more powerful than any sales pitch.
Native Wins.
Lo-fi street content bypasses the brain's "ad-blocker" because it looks like entertainment.
Born To Be Free was a hard sell until Street Poller came along. They made it human, they made it relatable, and they made our ads profitable again.
Head of Growth
Born To Be Free