The Challenge.
The supplement space is saturated with over-polished wellness influencers. Health Y Sol needed a way to cut through the noise and prove their product's flavor and efficacy.
- High consumer skepticism toward new wellness brands
- High bounce rates on educational/technical content
- Acquisition costs were climbing above LTV
Our Strategy.
We took the brand to the people. By running real-world trials and taste tests, we bypassed the consumer's "ad-blocker" and built rapid trust.
The Real-World Trial
Comparing energy levels of strangers "before and after" trying a sample on the street.
Blind Flavor Test
Proving that a clean supplement can actually taste better than sugary alternatives.
Direct Response Hooks
Pairing the authentic reactions with high-urgency call-to-actions.
The Public Trial
Boots on the Ground.
We activated creators in 3 major fitness hubs. Within 7 days, we captured the type of raw, unscripted proof that standard UGC cannot match.
30%
CPA Reduction
4.1X
ROAS Achieved
The Results.
Metrics that redefined their performance marketing.
-30%
Cost Per Acquisition
CPA dropped significantly, allowing for profitable scaling.
4.1X
Verified ROAS
Achieved a consistent 4X+ return across all tested markets.
20k+
New Customers
Generated within the first 60 days of the campaign.
Key Takeaways
Trust via Trial.
Seeing a complete stranger try and approve of a wellness product is the ultimate social proof.
Flavor is the Hook.
In the supplement space, proving taste is often more important than proving efficacy in the first 3 seconds.
Volume Velocity.
Delivering 30+ assets prevents creative fatigue, allowing for infinite scaling.
We were burning money on influencer shoutouts. Street Poller came in, changed the narrative, and cut our acquisition costs by 30%. They are incredible.
Growth Team
Health Y Sol