The Challenge.
Puking Ball built a viral novelty product, but struggled to prove the tactile quality and "giftability" of the product through standard e-commerce ads.
- Standard unboxing videos were losing effectiveness
- Need to show the "WTF" factor in real-time
- Rising CAC was making scaling difficult
Our Strategy.
We didn't sell a product. We sold a reaction. We used physical samples on the street to create a high-energy "Live Unboxing" experience.
The "WTF" Hook
We asked people about the weirdest gift they ever received, then used the product as the reveal.
Tactile Validation
We let people squeeze and play with the toy on camera, proving the build quality instantly.
Founder Led
We used the founder's natural energy to create a "Showroom on the Street" vibe.
The Founder Pitch
Boots on the Ground.
We hit the streets of NYC and Miami. Within 7 days, we captured the type of high-energy reactions that standard UGC simply cannot replicate.
$1.2M+
Total Revenue
3.8X
Verified ROAS
The Results.
Metrics that scaled the brand to a new level.
$1.2M+
Revenue Generated
Directly attributed to the street poller campaign.
3.8X
Verified ROAS
Massive profitability shift from their previous 1.4X baseline.
8M+
Organic Views
High engagement ratios triggered massive platform reach.
Key Takeaways
Sell the Reaction.
In novelty e-commerce, the user's reaction is more convincing than any product feature.
Live Interaction.
Letting strangers interact with the product provides undeniable social proof.
Retention Editing.
Fast-paced, high-energy edits match the viral nature of the product.
We have yet to find any other creative format remotely close to this. The organic shares outpaced our paid spend within the first 72 hours. Street Poller is indispensable.
Founder
Puking Ball