The Challenge.
Rav & Co built an incredible CPG product, but struggled to stand out in a crowded market. Standard food photography and influencer shoutouts weren't moving the needle on ROAS.
- Low brand awareness in a hyper-competitive niche
- Need to prove taste and quality over incumbents
- CPA was too high for a physical CPG product
Our Strategy.
We let the public do the selling. We ran blind taste tests against the leading "big brand" competitors to provide undeniable proof.
The Blind Reveal
We had strangers choose between Rav & Co and a major competitor, capturing the shock when they picked us.
Tactile Excitement
We focused on the close-up shots of people enjoying the product, making it feel "as seen on TV" but authentic.
Whitelisting Strategy
We ran the winning clips through creator profiles to borrow trust and lower CPMs.
Hook A: The Blind Taste Test
Boots on the Ground.
We hit weekend festivals and parks. In just 5 days of filming, we captured 25+ high-quality blind tests that became the backbone of their creative spend.
4.8X
Verified ROAS
2M+
Organic Views
The Results.
Metrics that proved their market value.
4.8X
Return on Ad Spend
A massive jump from the 1.5X baseline, making the brand highly profitable.
2M+
Total Views
Targeted reach within their specific CPG demographic.
40%
CPM Reduction
High-engagement content lowered their distribution costs.
Key Takeaways
Comparison Wins.
In CPG, people need a benchmark. Showing a win over an incumbent is the fastest way to trust.
The First Reaction.
The capture of the "genuine first bite/sip" is the most valuable frame in a food/bev ad.
Authenticity > Polish.
High-quality equipment used in a "raw" street setting creates a premium but relatable aesthetic.
We knew we had a better product, but we couldn't prove it. Street Poller proved it in 5 days. Our ROAS tripled, and we finally have a creative format that works consistently.
Operations Team
Rav & Co