The Challenge.
Stealth GPT built a powerful AI tool, but faced strict platform bans on AI-related ad creatives. Traditional ads were getting shadowbanned or flagged, leading to a rising CAC.
- Strict platform policies against AI-generated content
- Need to prove the tool works in real-time
- High competition in the AI SaaS space
Our Strategy.
We turned AI into a street showdown. Instead of showing code, we showed human reactions to what the code could do.
Human vs AI
We asked students to write a paragraph, then a prompt, and had a stranger guess which was which. High stakes, high engagement.
Bypassing the Ban
By filming the AI on a physical phone in the real world, the algorithm saw it as "lifestyle content" rather than a flagged AI ad.
Retention Editing
We delivered 40+ variants to keep the momentum high and prevent creative fatigue.
Hook A: The AI Showdown
Boots on the Ground.
We hit Top 10 US universities. Within 7 days, we captured the type of "That's Impossible" reactions that went viral across both organic and paid media.
5.5X
Verified ROAS
$0.85
Customer CAC
The Results.
Metrics that broke the SaaS growth ceiling.
5.5X
Return on Ad Spend
Massive profitability shift for the entire marketing funnel.
$0.85
Cost Per Acquisition
An unprecedented CAC for a competitive AI SaaS tool.
5M+
Total Views
Viral loops triggered massive free reach.
Key Takeaways
The "Invisible" Product.
When your product is digital, showing it in the physical world makes it "real" to the user.
Gamification.
Turning a product demo into a "contest" or "showdown" increases completion rates by 200%.
Creative Arbitrage.
Bypassing ad bans through format innovation is the fastest way to drop CAC.
We were about to shut down our ad spend due to account bans. Street Poller saved us. Not only did we get back on the platforms, but our CAC dropped to levels we hadn't seen in years.
Founder
Stealth GPT