The Challenge.
AI often feels "clinical" and unapproachable for everyday users. Additionally, strict platform bans on AI-generated ad creatives were making it impossible to scale traditional UGC.
- AI interactions felt cold and technical
- Strict ad platform bans on AI content
- High CAC in the competitive AI SaaS space
Our Strategy.
We turned AI into a street showdown. Instead of showing code or software, we showed human reactions to what the AI could do in real-time.
Human vs AI
We asked students to guess what ChatGPT thought about them based on their outfit or major. High stakes, high engagement.
Real-World Proof
By filming the AI on a physical phone on the street, platforms saw it as "lifestyle content" rather than flagged AI ads.
Volume Velocity
We delivered 40+ variants to keep the momentum high and prevent creative fatigue across TikTok and Meta.
The AI Showdown
Boots on the Ground.
We hit the top 10 US universities. Within 7 days, we captured the type of "That's Impossible" reactions that went viral across both organic and paid media.
5.2X
ROAS Achieved
$0.95
Customer CAC
The Results.
Metrics that broke the SaaS growth ceiling.
5.2X
Verified ROAS
A massive jump from the 1.8X baseline, enabling aggressive scaling.
88%
CAC Reduction
Cost Per Acquisition dropped to an unprecedented $0.95.
5M+
Total Views
Viral loops triggered massive free reach and organic installs.
Key Takeaways
Humanize the Tech.
The best way to sell AI is to show how real people feel when they use it.
Arbtitrage via Format.
Bypassing ad bans through format innovation (filming real phones) is the fastest way to drop CAC.
Creative Volume.
Testing 40+ variants is the only way to find the specific hooks that resonate with Gen Z.
We were about to shut down our spend due to platform bans. Street Poller saved us. Not only did we get back on the platforms, but our CAC dropped to levels we hadn't seen in years.
Marketing Director
Strongwall AI