How Coverd went from a $20 CPI goal to $3.51 and then scaled to $110k/month

By leveraging a "street-interview" creative strategy, Coverd was able to lower its CPI from an initial $20.00 target to a record-breaking $3.51. This was achieved by moving away from traditional fintech advertising and using raw, unscripted social proof that resonated with Gen Z and Millennial audiences on Meta platforms.

Unlike standard reward programs, Coverd gamifies the entire personal finance experience. Backed by elite investors like a16z Speedrun and Tusk Ventures, the app allows users to "win back" their everyday purchases through interactive mini-games. This unique value proposition helped the brand scale its monthly spend 14x (from $7.5k to $111k) without losing conversion efficiency.

Yes. Coverd specifically addressed the "fintech trust deficit" by using authentic video content featuring real people reacting to the app in real-time. This strategy, combined with their transparent "Buy Now, Pay Maybe" model and backing from high-profile venture capital firms, allowed them to secure over 43,000 installs and nearly 20,000 purchases in just four months.

Coverd utilizes a sophisticated funnel evolution strategy. After an initial "App Install" phase, the campaign was rebuilt around Purchase events to attract users with higher financial intent. This shift resulted in a 67% drop in Cost per Purchase (CPP), bringing the final cost down to just $6.86—a remarkably low figure for the competitive fintech sector.

Coverd is designed to let users win back up to 100% of their spending on everyday purchases. By swipes and participating in risk-free gameplay within the app, users turn mundane expenses into opportunities for rewards. The effectiveness of this concept was proven in their April 2026 campaign, where a single winning creative generated over 8,100 purchases in a single month.

Coverd specifically addressed the "fintech trust deficit" by using authentic video content featuring real people reacting to the app in real-time. This strategy, combined with their transparent "Buy Now, Pay Maybe" model and backing from high-profile venture capital firms, allowed them to secure over 43,000 installs and nearly 20,000 purchases in just four months.