The Challenge
A new app, a skeptical audience, a category built on broken trust.
Zero brand recognition
No reviews, no word of mouth, no trust signals. Every impression was a cold introduction to a stranger.
Fintech trust deficit
The category is littered with scams. Getting users to link bank accounts requires credibility that takes most brands years to build.
Gen Z ad fatigue
The target audience spots a polished ad instantly and scrolls past it. Traditional formats were not going to work.
Moving goalposts
Mid-engagement the objective shifted from installs to purchases, requiring a full rebuild without losing momentum.
Engagement Overview
Goal: $20 CPI
Goal: Lowest CPP
Our Approach
Street interviews, rapid iteration, and a relentless focus on the funnel.
Creative production from scratch
No actors, no scripts. The authenticity was the strategy. Seeing real reactions built instant credibility.
Hook-first testing framework
Data from structured testing informed iterations within days. Winning angles scaled immediately, losers killed fast.
Funnel evolution
When the goal shifted to purchases, we rebuilt the optimization strategy around purchase events mid-campaign.
Scale without degradation
Continuous creative refresh cycles prevented CPA creep, causing costs to fall as spend grew.
Month by Month
Four months of compounding results.
JANUARY
Spend: $7,589
Installs: 1,138
$6.67
Cost Per Install
FEBRUARY
Spend: $9,097
Installs: 1,636
$5.56
Cost Per Install
MARCH
Spend: $63,643
Purchases: 3,016
$21.10
Cost Per Purchase
APRIL
Spend: $111,387
Purchases: 16,239
$6.86
Cost Per Purchase
Efficiency that held as spend scaled
The most common failure in paid social at scale is efficiency degradation. Coverd's account tells the opposite story. As spend grew 14x from January to April, costs kept falling.
83% CPI Drop
Goal was $20 and we delivered $3.51 at peak, nearly 6x better than required.
67% CPP Drop
From $21.10 to $6.86 while spend simultaneously grew 75%.
Peak Performance
$3.51
Cost Per Install
$6.86
Cost Per Purchase
BEST PERFORMING CREATIVE · EACH MONTH
What was your last big purchase?
Are you going to the super bowl?
What's a recent purchase you reg...
It wasn't an OF free trial
Ready to scale your app without sacrificing efficiency?
Street Poller Media specializes in authentic street interview video creative for Meta Ads. If you are running a mobile app and want results like these, let's talk.