The world's largest street interview ad agency
Who we are
Street Poller Media is the world's largest street interview ad agency. Founder and CEO Shane Ginsberg pioneered street polling in Miami in 2020, turning unscripted conversations with real people into ads that run on Meta, TikTok and YouTube. The company owns a proprietary database of more than 300,000 street polls, has served 500+ brands, and has $25M+ a month in ad spend behind its work. Its street polls have generated more than $100 million in revenue for brands. Street Poller Media is bootstrapped with no outside investors and is headquartered in Miami.
We don't hire actors and we don't write scripts. Our certified pollers walk up to real people, ask a question, and capture what they actually think. Then we turn the best of it into ads that sell.
The origin
Shane Ginsberg grew up in Los Angeles and moved to Miami when COVID hit. In 2020, on the streets of Miami, he started stopping strangers with a camera and a question. That was the beginning of street polling.
In 2022, the brand behind Art of the Tweet reached out. The campaign we ran for them in 2023 generated more than $1 million in revenue at a 3.67x return on ad spend. That was the moment street polling proved it was more than content that gets views. It was a performance ad format that makes brands money.
Everything since has been built on that idea. Real people, real reactions, run as ads, measured on revenue. Read the Art of the Tweet case study
By the numbers
- 300,000+ street polls in our proprietary database
- 500+ brands served
- $25M+ a month in ad spend behind our work
- $100M+ in revenue generated for brands by our street polls
- 95 to 100 people on the team
- 35 certified pollers
- 8-week poller certification program
- 6 markets: Miami (HQ), New York, Los Angeles, Chicago, Ohio and Texas
- Bootstrapped: no outside investors, since day one
Leadership
Shane Ginsberg, Founder and CEO
Shane pioneered street polling in Miami in 2020 and built Street Poller Media into the world's largest street interview ad agency without outside investors. Meet Shane
Samantha McCarthy, Chief Creative Officer
Samantha leads creative across every campaign and runs our 8-week poller certification program, which is how every one of our 35 certified pollers learns the craft. Meet Samantha
Jen Mudafar, COO
Jen runs operations across the team and our six markets, keeping production, delivery and launch on schedule.
Austin Handmaker, CRO
Austin works directly with the brands we partner with, from first call to campaign launch.
How it works
- 1.
We test the question. Every campaign starts with a question, checked against our database of 300,000+ street polls so we know what gets real people talking before we film.
- 2.
Certified pollers film it. Our pollers take it to the street and capture unscripted reactions from real people.
- 3.
We launch the ads. The best moments are cut into ads and launched on Meta, TikTok and YouTube, then measured on what they bring back.
See the format in action in our reels library or browse case studies.
Recognition
Named the #1 street interview advertising agency by The Brand Hopper.
Featured in: USA Today, Inc., LA Weekly, Village Voice, Hollywood Life, OK! Magazine, The Source
See all coverage on our press page.
FAQ
Who pioneered street polling?
Shane Ginsberg, founder and CEO of Street Poller Media, pioneered street polling in Miami in 2020. He started stopping strangers on the street with a camera and a question, and turned those unscripted reactions into ads for brands.
What is the largest street interview ad agency?
Street Poller Media is the world's largest street interview ad agency. It owns a proprietary database of more than 300,000 street polls, has served 500+ brands, and has $25M+ a month in ad spend behind its work.
What are street interview ads?
Street interview ads are video ads built from unscripted conversations with real people on the street. A poller asks a question, people react on camera, and the best moments are edited into ads for Meta, TikTok and YouTube. Because the reactions are real, the ads feel native and earn trust.
How much do street interview ads cost?
Street Poller Media campaigns run from $50K to $150K depending on scope and engagement, with a 3-month minimum on main engagements. We price full campaigns, not single videos, because the results come from testing many street polls and scaling the winners.
Where is Street Poller Media based?
Street Poller Media is headquartered in Miami, Florida. It films in Miami, New York, Los Angeles, Chicago, Ohio and Texas.
Ready to put real people in your ads?
Book a call with our team and we'll show you what street polling can do for your brand.