The Challenge.
Selling perfume online is notoriously difficult because customers can't smell it. Aroma Dana needed a way to visually convey the power of their scent.
- Inability to sample products online
- High competition in indie fragrance
- Expensive CPMs for luxury beauty keywords
Our Strategy.
We relied on the authentic reactions of strangers smelling the fragrance for the first time.
The Impression Hook
Asking "What makes a strong first impression?"
The Smell Test
Capturing the raw reaction to the scent.
The Compliment
Having strangers guess the price based on quality.
Hook A: First Impressions
Boots on the Ground.
Filming in fashion-forward districts to match the brand aesthetic.
3.5X
ROAS
30+
Assets Delivered
The Results.
Selling the invisible.
3.5X
ROAS
Massive profitability.
10M+
Views
Strong organic reach.
3X
CTR
Triple the click-through compared to static images.
Key Takeaways
Reactions Sell.
A stranger's widened eyes and smile sells a scent better than any product description.
Premium Feel.
High-quality street footage maintains brand luxury.
Trust by Proxy.
If a stranger loves it, the viewer trusts they will too.
Street Poller proved that you don't need scratch-and-sniff to sell perfume. You just need genuine human reactions.
CMO
Aroma Dana