The Challenge.
Bid Bus needed to explain their unique auction model quickly while driving app installs in a competitive market.
- Complex app mechanics
- Need for rapid user education
- Banner blindness to standard app ads
Our Strategy.
We turned the concept of bidding into a street game, showing people how much they could save live on camera.
The Price Guess
Having people guess the retail price vs the Bid Bus price.
The Reveal
Capturing their shock at the savings.
Live App Usage
Showing how simple it is to use the app in real-time.
Hook A: Price Guess
Boots on the Ground.
Filming in high-traffic shopping districts to intercept deal-seekers.
75k+
Installs
50%
CPA Reduction
The Results.
A highly profitable acquisition engine.
50%
Lower CPA
Cut acquisition costs in half.
75k+
Installs
Massive influx of new users.
High
Engagement
Gamified format held viewer attention.
Key Takeaways
Show, Don't Tell.
Demonstrating the savings live is more effective than explaining the auction mechanics.
Gamification Wins.
People love trivia and guessing games on social media.
Shock Value.
The genuine reaction to extreme savings drives clicks.
Street Poller found the perfect way to explain our app in under 15 seconds.
Marketing Manager
Bid Bus