The Challenge.
Hand sanitizer is a commoditized product. Handetizer needed a unique angle to stand out and justify their premium branding.
- Commoditized product category
- Need to stand out from generic brands
- Difficulty conveying premium value
Our Strategy.
We asked people uncomfortable questions about their hygiene habits before eating, creating a perfect setup for the product.
The Hygiene Hook
Asking "How often do you clean your hands before eating out?"
The Solution
Providing Handetizer as the sleek, premium solution.
The Scent Reveal
Capturing their reaction to how good it smells compared to cheap brands.
Hook A: Hygiene Habits
Boots on the Ground.
Filming outside popular food trucks and outdoor dining areas in Las Vegas.
3X
ROAS
30+
Unique Assets
The Results.
A clean sweep in performance.
3X
ROAS
Highly profitable campaigns.
10M+
Views
Strong organic reach.
2.5X
CTR
Massive increase in click-through rates.
Key Takeaways
Contextual Placements.
Filming near food made the hygiene question highly relevant and impactful.
Sensory Proof.
Showing someone react to the scent proves it isn't standard alcohol gel.
Humor Sells.
Making people laugh about hygiene made the ad highly shareable.
They made hand sanitizer interesting again. Our sales have never been better.
Founder
Handetizer