The Challenge.
Ice Beanie solves a specific problem (migraines/headaches), but static ads couldn't convey the physical sensation of relief.
- Need to demonstrate a physical feeling
- High CPA on Meta
- Product looks unusual without context
Our Strategy.
We found people dealing with stress or the heat and had them try the Ice Beanie on camera to capture the instant sigh of relief.
The Problem Hook
Addressing stress and headaches directly.
The Relief Reaction
Capturing the physical relaxation when putting it on.
The Transformation
Showing their mood completely change in seconds.
Hook A: Instant Relief
Boots on the Ground.
Filming in hot, busy environments like Los Angeles to maximize the product's utility.
45%
CAC Reduction
4.2X
ROAS
The Results.
Cool, calm, and profitable.
45%
Lower CAC
Massive drop in acquisition costs.
4.2X
ROAS
Highly profitable scaling.
8M+
Views
Strong organic conversion engine.
Key Takeaways
Show the Sensation.
Visualizing relief is more powerful than describing it.
Contextual Problem Solving.
Intercepting people who are actually hot/stressed creates authentic reactions.
Rapid Demonstration.
The product works instantly, and video proves it instantly.
Street Poller managed to capture the exact feeling of using our product. It completely transformed our ads.
Founder
Ice Beanie