The Challenge.
The sports data app market is fiercely competitive. Outlier needed a way to prove their edge to everyday sports fans.
- High CPA in the sports niche
- Need to demonstrate app utility quickly
- Complex app interfaces scare off casual users
Our Strategy.
We hit sports bars and tailgates to ask sports trivia, using Outlier to "fact check" the fans.
The Trivia Hook
Engaging fans with hard sports questions.
The App Reveal
Showing Outlier as the ultimate cheat code.
Native Demonstration
Proving the app works instantly without a boring tutorial.
Hook A: Sports Trivia
Boots on the Ground.
We filmed outside major sporting events to capture high-intent fans.
50%
CPA Reduction
40+
Total Content Pieces
The Results.
Massive adoption among sports fans.
50%
Lower CPA
Cut acquisition costs in half.
100k+
Installs
Massive influx of new users.
High
Active Users
Users acquired this way stayed engaged longer.
Key Takeaways
Context is Everything.
Filming at tailgates provided the perfect backdrop.
Fact Check Format.
Using the app to prove someone right or wrong is a perfect use case.
Skip the Tutorial.
Showing the UI naturally is better than a screen recording.
Street Poller perfectly captured the energy of sports fans and translated it into app installs.
Marketing Team
Outlier