The Challenge.
The seed oil debate is one of the hottest cultural conversations in wellness, but breaking through the noise is difficult.
- Needed a disruptive creative approach
- High CPI and low engagement with standard ads
- Challenge of making food ingredients engaging
Our Strategy.
We took the conversation to the streets to poll people about what they thought was in their food.
The Hook
Asking controversial questions about seed oils.
Authentic Framing
Capturing genuine surprise when revealing food ingredients.
Rapid Iteration
Testing multiple variations to find the most viral angles.
Seed Oil Scout Organic
Boots on the Ground.
Our team filmed raw, unscripted reactions from everyday consumers.
25+
Unique Assets
14 Days
Turnaround
The Results.
The campaign created a viral moment that significantly improved core metrics.
3.8x
ROAS
Highly profitable campaigns.
60%
CPI Reduction
Drastically cheaper acquisitions.
22%
LTV Increase
Higher customer lifetime value.
Why It Worked.
Cultural Relevance.
Tapping into an existing, heated debate.
Shock Value.
Realization on camera drives high engagement.
Authenticity.
Real people reacting beats scripted actors.
The results were phenomenal. The street interviews perfectly captured the cultural conversation.
Founder
Seed Oil Scout