The Challenge.
Standing out in the crowded beverage market requires more than just aesthetic photos. They needed people to understand the energy boost their teas provided.
- Crowded beverage market
- Need to communicate the "energy" benefit
- Low local foot traffic in winter months
Our Strategy.
We asked people how they stay focused, and introduced Loaded Tea as the ultimate life hack.
The Focus Question
Asking "How do you stay locked in?"
The Taste Test
Capturing genuine reactions to the flavor.
Local Targeting
Running the winning creatives directly to the local geofenced audience.
Hook A: Locked In
Boots on the Ground.
Filming in high-energy environments like college campuses and business districts.
2X
Sales Increase
20+
Unique Assets
The Results.
A massive boost in brand visibility.
3X
ROAS
Highly profitable campaigns.
5M+
Views
Strong organic reach.
2X
Foot Traffic
In-store visits doubled during the campaign.
Key Takeaways
Show the Benefit.
Focusing on "focus" rather than just ingredients.
Taste is Visual.
A genuine reaction to a sip is the best review.
Local Relevance.
Street polls filmed locally build community trust.
Our sales doubled in a month thanks to these street interviews.
Founder
The Loaded Tea Shop