The Challenge.
The weight loss market is saturated with overly polished, unbelievable claims. TrimRX needed authentic voices to build trust and cut through the noise.
- High skepticism in the fitness supplement niche
- Rising CAC on Meta and TikTok
- Ad fatigue with traditional influencer endorsements
Our Strategy.
We hit the streets to ask people about their real struggles with food cravings and gym consistency, introducing TrimRX as the organic solution.
The relatable hook
We asked people "Do you struggle with food cravings?" to instantly capture attention.
Authentic reactions
Real people sharing their genuine fitness hurdles created immediate empathy.
Native integration
TrimRX was introduced as the missing piece to their routine.
Hook A: Food Cravings
Boots on the Ground.
Filming across health-conscious cities, we produced dozens of variations that spoke directly to everyday fitness struggles.
40%
CAC Reduction
25+
Unique Assets
The Results.
Unprecedented scale and trust.
40%
Lower CAC
Massive drop in acquisition costs.
3.2X
ROAS
Highly profitable campaigns.
12M+
Total Views
Viral reach across TikTok.
Key Takeaways
Trust is Everything.
In weight loss, real people beat fitness models every time.
Identify the Pain.
Leading with the problem (cravings) makes the solution (TrimRX) undeniable.
Scale through Volume.
Testing multiple hooks prevented ad fatigue.
Street Poller gave us the authenticity we were missing. Our ads finally feel like conversations, not pitches.
Growth Lead
TrimRX