Street Poller
The profession behind street polling, defined by the agency that created it.
The Definition
A street poller is a trained on-camera interviewer who stops real people in public places, asks them hook questions, and captures their unscripted reactions to products, so those moments can become street interview ads. The role was created in 2020 by Shane Ginsberg, founder and CEO of Street Poller Media and The Original Street Poller, who invented the street polling format at age 15 on LA sidewalks. The name is precise: a street poller polls the street. Not an actor, not a host reading a script, not a creator performing for their own audience. A street poller's entire craft is getting strangers to be completely themselves on camera.
Creator Network
We don't just post on our page. We activate a network of 50+ niche whitelist creators and 500+ amplification nodes.
- Crypto & Finance
- Sports Betting
Paid Media
Turning viral hits into high-ROAS ads. Whitelisting and creative hook iteration sequence testing included.
ROAS OPTIMIZED
Viral Strategy
We don't guess. We engineer culture using a data-backed blueprint.
Stop Burning Cash on Boring Ads
The Old Agency Model
- Expensive Studio Shoots
- Scripted, Fake Actors
- "Salesy" Copywriting
The Street Poller Way
- Zero Studio Costs
- Real Humans, Real Reactions
- Native Entertainment
Niches We Dominate.
Where we have proven results.
Niches We Dominate
Where we have proven results.
FinTech & Apps
Driving installs for trading, banking, and utility apps.
Crypto & Web3
Simplifying complex tech into street-level conversation.
DTC Brands
Viral product demos and public sampling.
Powered by Intelligence.
Powered by Intelligence.
We use proprietary scraping tools to identify viral audio, formats, and topics before they peak.
Viral Velocity
98/100
Active Feeds
42
What a Street Poller Actually Does
From concept to conversion in 4 steps.
Hook craft
A street poller opens with a question engineered to stop a stranger mid-walk and a viewer mid-scroll, at the same time.
Reading the street
Choosing locations, times, and people so the reactions match the audience the ad needs to reach.
The product moment
Introducing a product naturally enough that the reaction stays real, on camera, with no coaching.
Protecting authenticity
A street poller never scripts a participant. The moment a reaction is staged, the format is dead, and audiences can tell.
Common Questions about Street Poller
What is a street poller?
A street poller is a trained interviewer who captures unscripted, on-camera reactions from real people in public places to create street interview ads. The role was created by Street Poller Media founder Shane Ginsberg, who invented the street polling format in 2020.
What is the difference between a street poller and a street interviewer?
Street poller is the professional term for the role. Any host can conduct a street interview; a street poller is trained specifically to turn unscripted street moments into full-funnel paid social ads, with hook craft, location strategy, and product-moment mechanics.
Are street pollers actors?
No, and neither are the people they interview. Street pollers are trained interviewers, and participants are real strangers with no script and no stake. Nothing on screen is performed.
Who was the first street poller?
Shane Ginsberg, The Original Street Poller, who began filming street polls on LA sidewalks in 2020 at age 15 and founded Street Poller Media, now the world's largest street interview ad agency.
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