Street interview ads · New York City
Street interview ads, filmed in NYC, live in 14 days.
People skip ads. They watch conversations.
We turn real New Yorkers' unscripted reactions into paid-social creative, the kind that has cut our clients' acquisition cost by 30% and cost per lead by 60%.
20 minutes · No commitment · If it's not a fit, we'll say so
- 350M+
- monthly views
- 300K+
- street interviews
- 4.9
- rated by 500+ brands
Trusted by teams at
- Polymarket
- Coinbase
- MoonPay
- BeReal
- American Hartford Gold
- National Debt Relief
- Coverd
- Join Friday
Results from NYC street sessions
69.1M views-30%
customer acquisition cost
Street polling cut through ad fatigue in the campus lifestyle niche.
Read the case study
52.6M views3.67x
return on ad spend
Street reactions became direct-response creative that paid for itself 3.67 times over.
Read the case study
54.1M views-60%
cost per lead
Relatable struggle hooks filmed on New York streets drove a 3x rise in qualified leads.
Read the case studyThe work
Filmed by our New York crew. Every one ran as a paid ad.
Tap any clip to play with sound.
America First Healthcare · 54.1M views
Art of the Tweet · 52.6M views
Blitz · 48.9M views
Why it works
Scripted ads get skipped. Conversations get watched.
The difference isn't production value. It's whether the viewer recognises an ad in the first half second.
Scripted ads
- Actors reading lines
- Recognised as an ad in half a second
- One asset that fatigues in weeks
- Claims the viewer has learned to ignore
Street interviews
- Real New Yorkers, unscripted
- Watched because it's a conversation
- 100+ variants from a single session
- Reactions the viewer recognises as their own
How it works
From brief to live NYC creative in three steps.
- 1Day one
Strategy call
We align on your audience, your offer and the three questions worth asking a stranger about it.
20 min
that's the whole call
- 248–72 hours later
NYC street session
Trained interviewers in SoHo, Washington Square Park and Times Square. Releases signed, footage logged.
30+
reactions per question
- 3Day 10–14
Test and scale
Every reaction becomes vertical, square and captioned variants. Winners get budget. The rest get killed.
100+
ad variants per session
Free 20-minute NYC creative strategy call
What you'll leave the call with
- The three questions we'd ask New Yorkers about your product
- Which of your current ads is fatiguing, and why
- A straight answer on whether this format fits your offer
20 minutes · No commitment · If it's not a fit, we'll say so
Is this for you?
Built for brands with something people react to.
This works best when
- You run paid social and want lower CAC or CPL, not just views
- Your product gets a reaction in one sentence: fintech, apps, DTC, health, consumer tech
- You'd rather test twenty variants than approve one by committee
Not a fit for
- One-off video shoots with no media plan
- Scripted testimonials with paid actors
- Brands not yet running paid social
Fair questions
You're probably thinking it.
How do we know it will perform?
You don't, and neither do we, until it's tested. That's why one session produces dozens of variants, not one ad. Hooks are validated organically on the Street Poller network first, then scaled on paid. Winners get budget, the rest get killed, and every engagement starts as a pilot to prove the numbers before spend scales.
What does an NYC campaign cost?
Packages are scoped to the volume and scale you need. We start with a rapid-testing pilot to validate hooks before scaling spend, and we ask for an initial 3-month commitment; we don't do one-off projects. The strategy call is where we size it with you.
Will it feel too raw for our brand?
Raw is the point, but raw is not sloppy. Every clip is cast, released, edited for retention and cut into platform-native variants. Coinbase, MoonPay and BeReal run this format alongside their polished creative because it wins the first three seconds.
Can't our social team do this?
They can film interviews. The hard part is the repeatable system around casting, consent, performance hooks, variant production, paid testing and iteration, without slowing the team down. We run that system in New York every week.
Is this only for TikTok?
No. Every session is cut into vertical and square variants for TikTok, Instagram Reels, Meta feeds and YouTube Shorts. The same reaction usually wins on more than one platform; the edit changes, the conversation doesn't.
As seen in
- Inc.com
- USA Today
- LA Weekly
- MSN
- OK! Magazine
- SF Examiner
- The Source
- Retail Insider
Your next winning ad may not start in a studio.
It may start with one good question.
20 minutes · No commitment · If it's not a fit, we'll say so