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Street Poller Media
Rated 4.9 by 500+ global brands · Filmed in New York City

Street interview ads, filmed in NYC, live in 14 days.

People skip ads. They watch conversations.

We stop real New Yorkers on the street, ask them one good question about your product, and cut their reactions into paid-social creative.

See the work
  • NYC production crew
  • Strategy included
  • Live in 10–14 days
300K+
street interviews filmed
350M+
monthly views
$25M+
in ad spend per month
4.9★
rated by 500+ global brands

Trusted by teams at

  • Polymarket
  • Coinbase
  • MoonPay
  • BeReal
  • American Hartford Gold
  • National Debt Relief
  • Coverd
  • Join Friday

See the work

Every clip below ran as a paid ad. Tap to play with sound.

  • Who is winning the best actor?

    App and Tech1.1M+ installs ↗

    "Who is winning the best actor?"

    Polymarket · 70.8M views

  • Men are more exhausted.

    CPG / Ecom4.1x ROAS ↗

    "Men are more exhausted."

    Heart & Soil · 12.5M views

  • What makes this shower head different?

    CPG / Ecom4.2x ROAS ↗

    "What makes this shower head different?"

    The Cold Life · 450.6k views

  • How do you stay locked in when there's a lot going on?

    Food and Beverage

    "How do you stay locked in when there's a lot going on?"

    The Loaded Tea Shop · 39.8M views

  • Do you struggle with food cravings?

    Lead generation

    "Do you struggle with food cravings?"

    TrimRx · 61.9M views

Want this for your product?

20 minutes · No commitment · If it's not a fit, we'll say so

Scripted ads get skipped. Conversations get watched.

Typical scripted ad

  • Actors reading lines
  • Recognised as an ad in half a second
  • One asset that fatigues in weeks
  • Reactions the brand wrote itself

Street Poller

  • Real New Yorkers, no script
  • Real reactions to a real question
  • 5–10 hook cuts per track, 100+ variants a session
  • Watched because it's a conversation
Brief to live creative

How it works

Three steps. The first one is a 20-minute call.

  1. Strategy

    A 20-minute call. We work out who you're trying to reach, what you're selling, and the three questions worth asking a stranger about it.

  2. Hit the streets

    Within 48–72 hours our NYC crew is out asking them: SoHo, Washington Square Park, Times Square. Real people, cast to your audience, releases signed.

  3. Get your creative

    The strongest reactions become vertical and square ads with 5–10 hook versions each. Live in 10–14 days. Winners get budget. The rest get killed.

One shoot. A full stack of social creative.

You bring the product and the audience. This is what comes back.

48–72h
approval to first NYC shoot
10–14 days
kickoff to live creative
3 months
initial pilot commitment
  1. Step one1question
  2. The shoot30+reactions
  3. You get100+ad variants

Strategy

  • A 20-minute strategy call to start
  • Audience, campaign angles and the question set
  • A testing plan before anything is filmed

NYC production

  • Casting to your audience
  • Filmed in SoHo, Washington Square Park and Times Square
  • Releases signed, every clip logged

Creative

  • 5–10 hook cuts per track
  • Vertical and square exports for TikTok, Reels, Meta and Shorts
  • Captioned and edited for retention

Distribution

  • Hooks validated organically on the Street Poller network first
  • Whitelisted amplification through 50+ niche creators
  • In-house paid media buying and performance reporting

To confirm — not yet stated on the site: usage rights and licence term for the finished creative; number of finished ads included per package.

Free 20-minute NYC creative strategy call

Have an idea? Let's see how it plays on the street.

Tell us what you're selling, who you're trying to reach and what you want people talking about.

20 minutes · No commitment · If it's not a fit, we'll say so

Built for brands with something people react to.

Street Poller is a good fit if

  • You run paid social and want lower CAC or CPL, not just views
  • Your product gets a reaction in one sentence: fintech, apps, DTC, health, consumer tech
  • You'd rather test twenty variants than approve one by committee

May not be a fit if

  • You need a one-off video shoot with no media plan behind it
  • You want scripted testimonials with paid actors
  • You're not running paid social yet
Got questions?

Fair questions

How does Street Poller work?

We start with a 20-minute strategy call to set the audience, the angles and the questions. Within 48–72 hours our New York crew is on the street filming real conversations with people cast to your audience. Every reaction is cut into vertical and square variants with 5–10 hook versions, validated organically on the Street Poller network, then scaled on paid. Live creative in 10–14 days.

What do we actually receive?

A tested library, not one ad: one question typically produces 30+ reactions and 100+ variants, exported vertical and square for TikTok, Instagram Reels, Meta feeds and YouTube Shorts, captioned and edited for retention. Distribution and in-house paid media buying are part of the engagement, with performance reporting.

What does an NYC campaign cost?

Packages are scoped to the volume and scale you need. We start with a rapid-testing pilot to validate hooks before scaling spend, and we ask for an initial 3-month commitment; we don't do one-off projects. The strategy call is where we size it with you.

How long does production take?

Local directors and casting networks are already embedded in NYC, so we skip the usual agency ramp. We can typically be on the street within 48 to 72 hours of approval, with edited creative live in 10 to 14 days.

How are the questions developed?

On the strategy call, from your audience's tension and your offer, not from a script. We write questions that make a stranger reveal a preference rather than answer yes or no, then validate the resulting hooks organically before any paid budget touches them.

Can the content be used for paid advertising?

That's what it's built for. Every clip is released, cut into platform-native paid formats and run by our in-house media buyers. Brands like Coinbase, MoonPay and BeReal run this format alongside their polished creative because it wins the first three seconds.

Can we target certain types of people?

Yes, casting is part of production. We cast interviewees to the audience you're trying to reach and film where they actually are.

Do we have to be in New York?

No. The crew is ours and it's already in New York, as well as seven other US cities. You brief us on the strategy call; we film.

What happens after filming?

Editing into variants, organic validation of the hooks on the Street Poller network, then paid launch, measurement and iteration. Winners get budget; the rest get killed.

What happens if we don't get usable reactions?to confirm

To confirm with Street Poller — the site doesn't state a reshoot or guarantee policy, and we won't invent one.

Will it feel too raw for our brand?

Raw is the point, but raw is not sloppy. Every clip is cast, released, edited for retention and cut into platform-native variants.

Your next winning ad may not start in a studio.It may start with one good question.

20 minutes · No commitment · If it's not a fit, we'll say so