The Challenge.
Fridays built a cutting-edge GLP-1 telehealth platform, but explaining the holistic weight loss benefits, addressing insurance concierge questions, and overcoming clinical skepticism in a crowded market made scaling extremely expensive.
- Sterile, clinical ads failed to build personal connection
- Intense ad platform competition from venture-backed GLP-1 giants
- Skepticism surrounding compound medication pricing and insurance coverage
Our Strategy.
We took weight-loss confessions and pricing transparency directly to the streets. By asking candid, high-energy questions about diet culture and weight loss struggles, we built instant relatability.
The Diet Confession
We asked strangers about their struggles with weight loss and diet culture, creating an immediate hook of shared empathy.
Medication Education
We discussed the benefits of clinical support, dietitians, and transparent compounded pricing on camera.
Destigmatizing GLP-1s
We normalized clinical weight loss conversations, bypassing traditional ad-blindness with real human voices.
The Public Quiz
Boots on the Ground.
We hit active pedestrian areas in major metro cities. Within 7 days, we captured the type of raw, honest health and wellness stories that immediately build consumer trust.
25k+
New Members
40%
CAC Reduction
The Results.
Metrics that unlocked their growth potential.
25,000+
Total New Members
Generated within the first 6 weeks of launch.
40%
CAC Reduction
Achieved profitability at scale for the first time.
5M+
Organic Views
Viral reach within the target health and wellness demographics.
Key Takeaways
Explain via Utility.
The best way to explain a complex product is to show someone using it to solve a problem.
Peer Trust.
Consumers trust real people over corporate logos. Authentic interviews build that trust instantly.
Testing is Required.
Testing 30+ variants is the only way to find the "viral" hook that lowers CAC.
Fridays was a complex sell in a noisy market until Street Poller came along. They made our clinical program approachable, humanized our telehealth brand, and drove massive subscriber growth.
Head of Growth
Fridays
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Frequently Asked Questions
How did Fridays lower CAC?
By turning clinical weight loss program benefits into an open conversation on the street, they reduced Customer Acquisition Cost by 40%.
How many new members did Fridays generate?
The viral awareness generated by the creative tests resulted in over 25,000 new program members in just 6 weeks.