The Challenge.
The weight loss and GLP-1 market is saturated with overly polished, unbelievable claims. TrimRX needed authentic voices to build trust and cut through the noise.
- High skepticism in the GLP-1 weight-loss category
- Rising CAC on Meta and TikTok
- Ad fatigue with traditional influencer endorsements
Our Strategy.
We hit the streets to ask people about their real struggles with food cravings and weight-loss journeys, introducing TrimRX as the approachable next step.
The relatable hook
We asked people "Do you struggle with food cravings?" to instantly capture attention.
Authentic reactions
Real people sharing their genuine hurdles created immediate empathy.
Native integration
TrimRX was introduced as the next step for people already thinking about GLP-1.
Hook A: Food Cravings
Boots on the Ground.
Filming across health-conscious cities, we produced dozens of variations that spoke directly to everyday weight loss and appetite struggles.
40%
CAC Reduction
25+
Unique Assets
The Results.
Unprecedented scale and trust.
40%
Lower CAC
Massive drop in acquisition costs.
3.2X
ROAS
Highly profitable campaigns.
12M+
Total Views
Viral reach across TikTok.
Key Takeaways
Trust is Everything.
In weight loss, real people beat fitness models every time.
Identify the Pain.
Leading with the problem (cravings) makes the solution (TrimRX) undeniable.
Scale through Volume.
Testing multiple hooks prevented ad fatigue.
Street Poller gave us the authenticity we were missing. Our ads finally feel like conversations, not pitches.
Growth Lead
TrimRX
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TrimRX Case Study | Street Poller Media FAQs
Key performance and production questions regarding this campaign.
How did TrimRX lower CAC?
By using relatable street interviews about GLP-1 and weight loss journeys, TrimRX reduced their CAC by 40%.
What was the result of the TrimRX campaign?
The campaign achieved a 3.2X ROAS and generated over 12 million viral views.