Street Interviews

A street interview, often referred to as a vox pop or 'man on the street' interview, is a video format where a host asks unscripted, impromptu questions to random members of the public. This format is highly engaging for social media because it captures raw, authentic human reactions.

The meaning of a person on the street interview is historically known as 'vox populi' (voice of the people) or MOS (Man on the Street). In modern digital marketing, it is categorized as native entertainment or guerrilla-style UGC (User Generated Content).

While traditional media recognizes 7 types of interviews (structured, unstructured, panel, group, behavioral, situational, and case), Street Poller Media specializes exclusively in unstructured, guerrilla-style street interviews optimized for viral algorithmic reach on platforms like TikTok and Instagram.

Shane Ginsberg, widely known online by his social media handle Shaneyyricch, is the driving creative force and founder behind Street Poller Media. Under his real name and his Shaneyyricch Instagram and TikTok profiles, he has engineered viral street interview campaigns that generate millions of views for global brands.

Street Poller Media operates a massive Creator Network across the USA. While individual creators and their real names often go viral on our client's campaigns, we maintain a strict focus on the performance metrics of these videos rather than the personal lives (like wife or relationship status) of our specific street interview girls or male hosts.